Wikipedia 20/Media/ko

• 위키백과 20주년 생일을 축하합니다
• 행사 행사 계획 또는 참여
• 언론 및 소셜 미디어 소식을 알리세요
• 참고 자료 사용하고 공유하기 위한 시각 자료
• 결과 전 세계에 미치는 영향
• 토론 협업하기

번역을 돕고 싶으세요? 아직 번역되지 않은 메시지를 번역해 보세요.

위키백과 20번째 생일을 언론과 소셜 미디어, 파트너 네트워크, 커뮤니티를 통해 알리기 위한 지침과 관련 자료입니다.

언론과 온라인 축하를 위해 좀더 많은 시각 자료가 필요한가요? 아래 자료가 포함된 참고 자료 섹션을 확인하세요:

• 슬라이드 프리젠테이션 템플릿
• 생일 기념 마크와 디자인
• 지난 20년 동안 위키백과에 대해 언급한 위키미디어 재단 이사진의 동영상
• 생일 파티를 위한 디지털 스웨그
• 위키백과 로고
• 언론과 소셜 미디어를 위한 이미지

내년에는 온라인 행사와 소셜 미디어 홍보, 프레젠테이션, 파트너십 회의, 에디터톤 등을 통해 위키백과 20번째 생일에 대한 공개 메시지를 공유해야 할 수 있습니다.

이 메시지 모음은 지난 20년 동안의 위키백과를 구현하고 전달하는 데 도움을 주고, 향후 20년 동안 유지될 내용을 통해 모든 사람에게 위키미디어 운동에 대한 일관되고 명확한 이야기를 전달하고 있습니다.

20번째 생일 메시지

메시지 툴킷을 활용하는 방법

이 툴킷을 사용하면 조직을 위한 일관된 목소리와 메시지를 제공하면서 다양한 청중을 위한 다양한 자료를 개발할 수 있습니다. 이 문서는 일관성을 보장할 수 있을만큼 충분히 구조화되고 적응성을 보장할 수 있을만큼 유연합니다. 다음은 도구 모음을 활용하기 위한 간략한 개요입니다.

1. 전체 툴킷을 읽거나 여러분의 목적과 가장 관련이 있는 부분을 읽고 내용에 익숙해 지세요.
2. 잠시 시간을 내어 당신이 작성하고 있는 항목(이메일, 프리젠테이션, 소셜 미디어 게시물 등)을 명확하게 정의하세요. 다음에는 당신이 만들고 있는 것이 누구(바꿔 말하면, 당신의 청중이 누구이고 그들이 무엇에 관심을 가지고 있는지)를 위한 것인지 고려하세요. 마지막으로 당신이 그것을 만들고 있는 이유(당신이 원하는 주된 목표가 무엇이고 어떤 행동을 요청하는지)를 정의하세요.
3. Read the "Messaging our theme" section and consider if there is a specific theme(s) your audience may be particularly interested in. This will be helpful to keep in mind for the next step...
4. Write a first draft of your materials. In most cases, it is helpful to start by sharing a little bit about why the birthday matters so other people can share in our excitement. (Check out the "Messaging our 20th Birthday" section for inspiration!)
5. If your audience includes non-English speakers, is it accessible for them? Does it translate in a way that has meaning? (See the "Translation" section for help.)
6. Read your draft again from the perspective of your target audience. Pretend to be them. Is it interesting? Is your call to action clear? Is anything confusing?
7. Revise your draft! If possible, send it to someone else for editing and input.
8. You are done!
9. If you need further assistance with using the toolkit or additional messaging, please contact wikipedia20wikimediaorg

Messaging our theme: 20 Years Human

We are aware that, technically speaking, English Wikipedia was created on 15 January 2001, but we are not making this distinction in our public messaging. Why? Because the Wikipedia ecosystem was born in 2001, and it has grown tremendously since then to encompass over 300 languages! We are not celebrating just English Wikipedia, we are celebrating all of Wikipedia: past, present, and future. With this in mind, we are encouraging everyone around the world to join in the celebration of "Wikipedia Day" on 15 January. Other language Wikipedias and movement projects are still invited to also celebrate their own milestones as planned throughout the year, and are encouraged to work with the theme!

We are not sure where the world will be in January 2021. What we can be sure of (and control) is how we celebrate 20 Years of Wikipedia, the people in and around it, as well as our movement. This moment in our calendar is about awareness and delving into ways of telling the story of our movement simply and with excitement, for anyone to understand and eventually want to be part of.

Throughout all of 2021, we want to celebrate the human beings around the world who have made Wikipedia what it is. We will embrace the "human" parts of our story, our impact, our knowledge.

20 Years

• When messaging around the 20 years, include facts about milestones, moments in time. The more surprising/interesting/human interest they are, the better.
• Where possible, contextualise the last 20 years in the world with what happens on Wikipedia. Bring the real, tangible and resonant things around people closer to what they may not know about how our movement projects work.

Human

• When messaging around the humans that make our movement possible, allow for room to be human. This means: relatable people that feel like they could be just down the road from anywhere. This means acknowledging our flaws, celebrating our triumphs, smiling at our quirks -- it helps demystify words like "communities"/"volunteers"/"movement."

Examples:

• Using data to bring human stories to life: "xx is the most number of edits to a single article in the space of a week. Here’s the interesting human story that tells you why..."
• Using days of interest as an educational opportunity to highlight work related to that particular interest: "This World Creativity and Innovation Day, we celebrate the humans who developed innovative solutions that have made contributing to Wikipedia easier for humans everywhere."
• Profiling volunteers or groups that you expect/usually profile: "Have you met ____, the user group dedicated to discovering, debating and documenting the ________ on Wikipedia?"

번역

The great thing about the concept "20 Years Human" is that the term "human" exists in every language, and that variations of the concept of humanity can be applied in any culture.

When translating, aim to capture the sentiment, rather than directly translating the language. You can do this by identifying the meaning of what is being said and why it is being said; in order to convey the same meaning and purpose in the destination language.

For example:

English: I use blue (e.g. a blue colour pencil/paint) Translated to isiZulu as: Ngipenda ngombala oluhlaza okwesibhakabhaka.

In the example above, the isiZulu translation of "I use blue" writes out the action and describes the colour with an example. Loosely, it says "I paint with the colour of the sky"

For some languages, it’s easier. For example, in French "Twenty years human" could be "Vingt ans d’humain". For other languages, we might have to apply a translation method as in the above isiZulu example. When translating the line "20 Years Human," try working around the sentiment. Here are a few options to get you started:

• Twenty Years of the Human Encyclopedia
• Twenty Years of Humanity on Wikipedia
• Twenty Years of Human Knowledge
• Celebrating Human Knowledge
• 20 Years of Human Knowledge
• 20 Years of Human Ingenuity
• 20 Years of Human Collaboration

Messaging our 20th Birthday

When talking or writing about the 20th Birthday, share a little bit about why it matters so other people can be just as excited as we are about celebrating it. Here are some helpful birthday messages to get you started.

• In 2021, one of the world’s most beloved websites, Wikipedia, is celebrating its 20th birthday. To commemorate 20 years of shared, open knowledge, we’re celebrating the people who make Wikipedia possible - the volunteers who edit and debate the facts, the donors who chip in to keep Wikipedia going, the readers who access and share articles, the developers who make sure Wikipedia is fast and accessible, and so many more.

• Wikipedia's 20th birthday is a celebration of the creation of the world's largest online encyclopedia and the radical idea that information can be created by and open to everyone. It's a time to celebrate what we have achieved so far and to recognize where we need to improve to fully realize our mission.

• Wikipedia is turning 20 in a world that is increasingly cynical about the place of technology to make our lives better, but that overwhelmingly believes Wikipedia is one of the actually good places on the internet. That’s because of you: every human who clicks, reads, edits, codes, donates, and shares our vision of free knowledge accessible to all.

• Two decades after its creation, Wikipedia is celebrating the millions of people who have created over 55 million articles in more than 300 languages, enjoyed by hundreds of millions of readers across the world.

• When Wikipedia was created in 2001, it was founded on the idea that many minds working together could create something truly remarkable. Twenty years later, Wikipedia continues to live up to its promise: never compromising our values, the integrity of our content, or the work of our volunteers.

Messaging the Wikimedia movement

This list of directional messages and examples will grow over time. If you have ideas or best practice for content, please add it below.

Overarching guidance - When talking or writing about our movement, keep it short and as simple as possible; and always thread it with the "why" behind what we do. The more public-facing your communications will be, the more you should work on the assumption that people have no idea what you mean when you write things like "free knowledge" without explanation. We have provided different ways to write messaging about the movement, projects, and communities - feel free to use them as a base for your content.

About Wikipedia:

• Wikipedia is the world’s source of free information about anything and everything. Today, Wikipedia is visited more than 20 billion times every month from people around the world.
• With more than 53 million articles across 300 languages, you can find an endless collection of knowledge on Wikipedia, and if something is not there - you can add it.
• Wikipedia is a collaborative creation that has been added to and edited by millions of people like you from around the world since it was created in 2001: everyone can edit it, at any time.
• All of this knowledge has been added, edited, and debated by people. More than 250,000 people edit Wikipedia every month from all walks of life, experience, language, and cultures. They use reliable sources to verify the facts in articles. The sources they use are referenced and listed at the bottom of each article, so readers know where the information comes from. Wikipedia contributors also monitor articles for bias or false information. In many cases, inaccurate information on Wikipedia articles is corrected within minutes, especially on high-profile articles.
• The open editing model is one of Wikipedia’s greatest strengths. When many different people contribute to an article, it becomes more neutral, reliable, and trusted.

About the Wikimedia movement:

• Volunteers around the world work together to set knowledge free. They upload photos, fix typos, chase sources, write code, and start articles all to sustain the dream of a world where every human has access to the sum of the world’s knowledge.
• Hundreds of thousands of people coming together to learn, create and share their knowledge.
• Hundreds of thousands of everyday people make Wikipedia possible by writing, debating the facts, and updating information so everyone has access to free, trustworthy knowledge.
• Hundreds of thousands of volunteers worldwide, working to add and improve content on Wikipedia — helping ensure reliable information is accessible to and representative of everyone, everywhere.
• Wikipedia is the only top-10 website that's not-for-profit. It is created by thousands of volunteers and sustained by millions of donors who support free knowledge. It is trial and error; research and editing; the perfect example of human collaboration on the internet.

The Wikimedia movement’s purpose:

• Open Knowledge. For everybody, because we make better decisions and live fuller lives, the more we know.
• Make knowledge accessible to and representative of everyone, everywhere.
• Help all human beings find common ground through knowledge.
• Put knowledge creation and consumption directly into the hands of the people.
• Set knowledge free - for everyone, everywhere.

About the 20th Birthday:

• Wikipedia turns 20 this year, and we’re taking the opportunity to tell the story of how a few people who used the internet to share what they know, turned into a worldwide movement that runs on human generosity, dedicated to accessible knowledge for everyone, everywhere.
• "Wikipedia Day" is what we are calling 15 January, 2021, the day that Wikipedia was established.

A look back on the last 20 years:

• Celebrating the human beings who started Wikipedia, and the human beings who contributed in the early years.
• Reflecting on the growth and how, over time, the faces of Wikipedia have diversified and expanded to different parts of the world.

The next 20:

• What can we hope for in the future? Consider this question as a provocation or thought-starter for engaging your audiences in relation to your line of work/ interest. Eg. Q: "What can we hope for in design for the next 20?" A: "A global ‘back-to-basics’ approach which heralds function over form," or Q: "What can we hope for in diversity and inclusion for the next 20?" A: "Authentic and vulnerable brands creating unexpected audiences"
• What do the global political climate and policy changes mean for the humans who edit and read Wikipedia? Consider this question as a provocation/thought-starter for engaging your audiences about the ongoing work being done by the movement to address rapidly-changing political environments and policies.
• Inviting more humans to Wikipedia, and planning for them to stay: This is an opportunity to mention inclusion efforts being made by various affiliates and groups to attract and retain diverse contributors.

Ways to get the word out about the birthday

Press releases

We will be sharing a general press release about the birthday on 14 January 2021. We will link to it as soon as it’s available. If you would like to write a press release specific to your group, below are some tips.

Why write a press release?

• A press release is one way to raise awareness about an announcement.
• Wikipedia’s 20th birthday is a global celebration, and local press releases can raise awareness in specific regions while showing the diversity of the movement.
• Beyond the fact that we are celebrating Wikipedia’s birthday you can also highlight edit-a-thons, or local happenings connected to the birthday in your region.

How do I write a press release?

• A press release should read like a news story, written in third-person, citing quotes and sources and containing key information about an announcement.
• It can also include a call to action i.e. "Visit [website link] for more information and to sign up"

How do I distribute a press release?

• There are a number of ways to distribute a press release:
  • Share it by email with local reporters who might be interested. (Many publications have a contact us form on their website with reporter email addresses).
  • Publish it on an affiliate/community blog, or in the press section on your website.
  • Share a link on social media.

When should I distribute a press release?

• You can share your press release with reporters before you publish it, so they have a "heads up" and are more likely to cover the news. This is sometimes called an "embargo." For more tips on working with the media, see the movement communications skills page.

Email pitches

Do you want to invite a journalist or partner to join the 20th birthday celebrations? Here are some draft outreach messages to help get you started.  

Partner email

Subject: Join #Wikipedia20 to celebrate 20 years of humans sharing knowledge

Hi X,

I am from [AFFILIATE], and I’d like to invite you to join a global celebration to celebrate 20 years of Wikipedia, the world’s collaborative free knowledge resource that everyone can edit. We think this has significant relevance to your organization’s mission. [ADD CUSTOMIZED LANGUAGE HERE.] There are a number of ways you or your institution can get involved:

1. Help us amplify Wikipedia’s birthday on 15 January on Twitter, Instagram, and Facebook by using the hashtag #Wikipedia20 and sharing a story about Wikipedia that is meaningful to you. You can also re-tweet messages from @Wikipedia and [AFFILIATE SOCIAL MEDIA ACCOUNT].
2. Join us for a virtual birthday celebration [AFFILIATE EVENT]. Volunteers can be available to train your institution on how to edit and share lists of topics needing articles on Wikipedia.
3. [YOUR SUGGESTION HERE]

If you are interested in learning more, please do not hesitate to reach out with any questions.

Thank you,

[NAME]

Media pitch

Subject: Wikipedia celebrates 20 years

Hi X,

January 15 marks Wikipedia’s 20th anniversary. [AFFILIATE NAME or simply Wikipedia volunteers] and the Wikimedia Foundation are launching a global effort to celebrate the world’s largest online encyclopedia.

We’re hosting an event on [DATE]. We would like to invite you to learn more about Wikipedia’s trajectory over the last 20 years, its engaged volunteer community, and our mission of making knowledge and information available to everyone.

Let me know if you’re interested in joining our event or learning more about other events planned around this major milestone. We’d be happy to share more information with you!

Thank you,

[NAME]

Resources to share with press

Birthday resources

• The 20th birthday web hub, with more information about key milestones in Wikipedia’s history, the most edited and read Wikipedia articles of all time, and stories of the people who make Wikipedia possible. The web hub will be available on the Wikimedia Foundation website starting on 14 January 2021. We will include a link here once it’s live.
• Images, marks, and GIFS for the birthday. These will be available the week of 21 December.

Wikipedia facts and statistics

These talking points include answers to common questions from press including key statistics, facts, and how Wikipedia works.  

About Wikipedia

• Wikipedia is the world’s free knowledge resource.
• It is a collaborative creation that has been added to and edited by millions of people from around the globe since it was created in 2001: anyone can edit it, at any time.
• Wikipedia is offered in over 300 languages containing a total of more than 55 million articles, and viewed more than 19 billion times every month.
• It is the largest, collaborative collection of free knowledge in human history.
• Its content is contributed and edited by a global community of more than 250,000 volunteer editors each month.

Wikipedia and the Wikimedia projects statistics

• Wikipedia has more than 55 million articles across more than 300 languages
• More than 300,000 editors contribute to the Wikimedia projects every month
• Wikipedia is viewed more than 19 billion times every month
• Wikimedia sites are accessed by 1.5 billion unique devices every month
• There are more than 30 million registered Wikipedia user accounts
• Wikipedia is viewed 6,000 times every second
• There are more than 65 million media files on Wikimedia Commons, the freely-licensed repository of media files
• To find statistics specific to a language edition of Wikipedia, you can visit Wikimedia Statistics which has more information about pageviews by country, number of articles by language wiki, and more.

Wikipedia and the gender gap

• Fewer than 20 percent of Wikipedia editors identify as women.
• On English Wikipedia, slightly more than 18 percent of biographies are about women.
• More men than women have tried to edit Wikipedia at least once.
• Across regions, men tend to read Wikipedia more often than women. Though awareness and usage of Wikipedia are high for both men and women in many regions of the world, based on reader surveys we estimate that one-third (33 percent) of Wikipedia readers over the age of 18 on any given day are women.
• For more facts and research about the gender gap, please see Addressing Wikipedia’s gender gap on the Wikimedia Foundation website.  

External studies about Wikipedia

2016 Shane Greenstein and Feng Zhu at the Harvard Business Review

• In 2016, researchers Shane Greenstein and Feng Zhu at the Harvard Business Review published a study with findings supporting Wikipedia as a neutral source of information.
• In the study, they sought to understand how Wikipedia editors collaborate to write and edit articles related to politics. They found that editors’ contributions tended to become more neutral over time. This speaks to the collaborative nature of Wikipedia and how it encourages people to consider other viewpoints. (related HBR article)

2017 The Wisdom of Polarized Crowds research

• The researchers Feng Shi (University of North Carolina at Chapel Hill), Misha Teplitskiy (Harvard University), Eamon Duede (University of Chicago), and James A. Evans (University of Chicago) authored the study “The Wisdom of Polarized Crowds,” published in Nature Human Behavior; working draft available open-access on arXiv.
• In the study, they show that politically polarized groups of editors actually created articles of higher quality than politically homogeneous groups.
• They found that Wikipedia editors display a wide distribution of political alignments, which they assigned point values. As the number of editors for an article increases, the average of those political alignments converges to neutral. They also found that articles which attract more attention tend to have more balanced engagement from editors along the conservative-liberal spectrum.
• The article received coverage in the Harvard Business Review.

2005 Internet Encyclopedias Go Head to Head in Nature

• Researchers found that Wikipedia came close to or even exceeded the standard of Encyclopedia Britannica when it came to the accuracy of its science entries. On Wikipedia, “high-profile examples are the exception rather than the rule.”

Social Media

We are in the process of creating a number of social media assets including GIFs, graphics, stickers, and more for you to use in celebration of Wikipedia 20. These graphics will be released on 21 December on the Resources page.

Please wait to start promoting the birthday until 1 January 2021, unless you are hosting your own campaigns and events that you want to start promoting sooner, which is fine. If you would like to post about Wikipedia’s birthday on social media, but would like some ideas on what to write, here are a few examples.

1. Excited to celebrate @Wikipedia’s upcoming 20th birthday in January! #Wikipedia20
2. Wikipedia is turning 20 years old this January! Are you joining us for the #Wikipedia20 celebration?
3. Save the date! Join us 15 January for #Wikipedia20, a global event celebrating 20 years of free knowledge with @Wikipedia ✨
4. For Wikipedia’s 20th birthday, we’re celebrating the humans around the world who make @Wikipedia possible. Join us! #Wikipedia20

Be sure to use the hashtag (#Wikipedia20) and tag us in your posts so we can help share them!

The Wikimedia Foundation’s social media handles

• Twitter: @Wikimedia
• Facebook: @wikimediafoundation
• Instagram: @wikimediafoundation
• LinkedIn: wikimedia-foundation

Wikipedia

• Twitter: @Wikipedia
• Facebook: @Wikipedia
• Instagram: @Wikipedia

Tracking press coverage for Wikipedia’s 20th birthday

This provides a common place for the movement to track press coverage about Wikipedia’s 20th birthday. If you see a specific media article about the birthday, please add it below!

• What we know and can agree on: Wikipedia @ 20, October 20, 2020, English, USA
• Wikipedia, Jeopardy, and the Fate of the Fact, November 23, 2020, English, USA
• Insert your own! (Article title hyperlinked, date, language, country)

Updating and connecting

Please add a row and share what you are working on regarding media outreach for Wikipedia 20. This could serve as a "live" overview of who does what where. Is there something you could help somebody else with? Need inspiration yourself? Want to plan together or do simultaneous releases?

Name	Affiliation	Languages	Contact information	happy to help with...	looking for...	WP20: currently working on...
Lena Traer (WMF)	Wikimedia Foundation	ru-n, en-5, fr-3	wikipedia20wikimedia.org	messaging, event coordination, design, social	ways to support global organizing, great user stories	supporting community events, producing 20th birthday web pages, designs and a social sharing campaign
Sam Lien (WMF) and Chantal De Soto (WMF)	Wikimedia Foundation	en-n	press@wikimedia.org	messaging, media outreach	ways to support global outreach for press around the birthday	media plan, messaging development
Francesc Fort	Amical Wikimedia	ca-n, es-5, en-4, fr-2, zh-1	talk page or email in sidebar.	messaging, event coordination, design, social	things to do...	thinking things to do
Julia Gebert	Wikimedia Deutschland	English, German, French, Arabic	presse@wikimedia.de	Media outreach in Germany	synergies for media work beyond Germany	media plan, messaging development, partner acquisition
Sarah Krichen WMFr	Wikimédia France	French	Talk page or presse@wikimedia.fr	Media outreach in France, event coodirnation, messaging, social	ideas and synergies for media work beyond France	media plan, partnership establishment, messaging development
Discott (talk)	Wikimedia South Africa	English	Talk page or email in sidebar.	Media outreach in South Africa, event coodirnation, messaging, social	ideas and synergies for media work beyond South Africa	media plan, partnership establishment, messaging development