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<noinclude>{{short description|Wikimedia project behavioral guidelines regarding conflicts of interest}}
{{guideline|[[WP:COI]]}}
{{hatnote|If you want to report a problematic conflict of interest editor, see [[Wikipedia:Conflict of interest/Noticeboard]].}}
{{hatnote|For practical advice for editors who might have a conflict of interest, see [[Wikipedia:Plain and simple conflict of interest guide]]}}
{{redirect|Wikipedia:Conflict}}
{{pp-move-indef}}
{{subcat guideline|behavioral guideline|Conflict of interest|WP:COI|WP:CONFLICT}}
{{nutshell|Do not edit Wikipedia in your own interests, nor in the interests of your external relationships.}}</noinclude>


'''Conflict of interest''' ('''COI''') '''editing''' involves contributing to [[Wikipedia]] about yourself, family, friends, clients, employers, or your financial and other relationships. Any [[#What is conflict of interest?|external relationship]] can trigger a [[conflict of interest]]. Someone having a conflict of interest is a description of a situation, not a judgment about that person's opinions, integrity, or [[WP:GOODFAITH|good faith]].
A '''conflict of interest''' is an incompatibility between the purpose of Wikipedia to produce a [[Wikipedia:Neutral point of view|neutral]] encyclopedia and the concerns or aims of editors who are involved with the subject of an article. This includes promotion of companies you work for and their products, and criticism of competitors.


COI editing is strongly discouraged on Wikipedia. It undermines public confidence and risks causing [[Wikipedia:Wikipedia is in the real world|public embarrassment]] to the individuals and companies being promoted. Editors with a COI are sometimes [[#Why is conflict of interest a problem?|unaware of whether or how much]] it has influenced their editing. If COI editing causes disruption, an administrator may opt to place blocks on the involved accounts.
In keeping with Wikipedia's [[Wikipedia:Neutral point of view|neutral point of view]] policy, edits where there is a clear conflict of interest, or where such a conflict can or might be justifiably assumed based on the proximity of the editor to the subject, are strongly discouraged. Of special concern are organisational conflicts of interest.<ref>These include, but are not limited to, those posed by edits made by: public relations departments of corporations; or of other public or private for-profit or not-for-profit organisations; or by professional editors paid by said organizations to edit a Wikipedia article with the ''sole intent'' of improving that organisation's image.</ref> Failure to follow these guidelines may put the editor at serious risk of embarrassing himself or his client.


Editors with a COI, including [[WP:PAY|paid editors]], are expected to [[#howtodisclose|disclose it]] whenever they seek to change an affected article's content. Anyone editing for pay [[#COIPAYDISCLOSE|must disclose who is paying them]], who the client is, and any other relevant affiliation; this is a requirement of the [[Wikimedia Foundation]]. COI editors are strongly discouraged from editing affected articles directly, and can propose changes on article talk pages instead. However, our [[WP:BLP|policy on matters relating to living people]] allows very obvious errors to be fixed quickly, [[WP:BLPSELF|including by the subject]].
If you have a conflict of interest, you should:
# '''avoid editing''' articles related to your organization or its competitors;
# '''avoid participating''' in [[Wikipedia:Deletion policy#Deletion_processes|deletion discussions]] about articles related to your organization or its competitors;
# '''avoid linking''' to the Wikipedia article or website of your corporation in other articles (see [[Wikipedia:Spam]]).


When investigating COI editing, ''do not'' [[WP:OUTING|reveal the identity]] of editors against their wishes. Wikipedia's [[WP:HARASS|policy against harassment]], and in particular the prohibition against disclosing personal information, takes precedence over this guideline. To report COI editing, follow the advice at [[#How to handle conflicts of interest|How to handle conflicts of interest]], below. Editors making or discussing changes to this guideline or related guidance shall disclose whether they have been paid to edit Wikipedia.
If you feel it necessary to make changes to Wikipedia articles, despite a real or perceived conflict of interest, we '''strongly encourage''' you to submit content for community review on the article's talk page, and to let one or more trusted community members judge whether the material belongs in Wikipedia.


{{guideline list}}
== What is a conflict of interest? ==
{{see also|Wikipedia:What Wikipedia is not}}


== Wikipedia's position ==
Wikipedia is an encyclopedia and should contain only material that is compliant with its content [[Wikipedia:Policies|policies]]. Wikipedia is not a forum for advertising or a [[vanity press]]. As Wikipedians and encyclopedists, our job is to put the interests of the encyclopedia first. Anyone who prioritizes outside interests over the interests of the encyclopedia may be subject to a conflict of interest.
=== Purpose of Wikipedia ===
{{further|Wikipedia:What Wikipedia is not}}
As an encyclopedia, [[Wikipedia:Five pillars|Wikipedia's mission]] is to provide the public with articles that summarize accepted knowledge, written neutrally and sourced reliably. Readers expect to find neutral articles written independently of their subject, not corporate or personal webpages, or platforms for advertising and self-promotion. Articles should contain only material that complies with Wikipedia's content policies and best practices, and Wikipedians must place the interests of the encyclopedia and its readers above personal concerns.


=== COI editing ===
Material that appears to promote the interests or visibility of an article's author, family members, or associates may place the author in a conflict of interest. When editors write to promote their own interests, their contributions often show a characteristic lack of connection to anything the general reader might want to consult as a reference; conflict of interest is not in itself a reason to delete an article, but lack of notability is.
{{see also|Wikipedia:Plain and simple conflict of interest guide}}
{{Shortcut|WP:COIEDIT}}
Editors with a COI should follow Wikipedia policies and best practices scrupulously:
* you should '''[[#howtodisclose|disclose]] your COI''' when involved with affected articles;
* you are '''strongly discouraged''' from editing affected articles directly;
* you may '''[[Wikipedia:Edit requests|propose changes]]''' on talk pages (by using the {{tlx|edit COI}} template), or by posting a note at the [[WP:COIN|COI noticeboard]], so that they can be peer-reviewed;
* you should put new articles through the [[WP:AFC|Articles for Creation (AfC)]] process instead of creating them directly;
* you should '''not act as a reviewer''' of affected article(s) at AfC, [[WP:NPP|new pages patrol]] or elsewhere;
* you should '''respect other editors''' by keeping discussions concise.


Note that no one on Wikipedia [[WP:OWN|controls articles]]. If Wikipedia hosts an article about you or your organization, others may add information that would otherwise remain little known. They may also decide to delete the article or decide to keep it should you later request deletion. The media has several times drawn attention to companies that engage in COI editing on Wikipedia (see [[Conflict-of-interest editing on Wikipedia]]), which has led to embarrassment for the organizations concerned.
There is no list of criteria to help editors determine what counts as a conflict of interest. In most cases, the intention of the writer can be deduced from the tone and content of the article. If you do write an article on a little-known subject, or on one in which you are involved in some way, be sure to write in a neutral tone and [[Wikipedia:Verifiability|cite reliable, published sources]].
{{anchor|Paid editing|Paid advocacy}}
=== Paid editing ===
{{Shortcut|WP:PE|WP:PAY|WP:NOPR|WP:NOPAY|WP:FCOI}}


Being paid to contribute to Wikipedia is one form of financial COI; it places the paid editor in a conflict between their employer's goals and Wikipedia's goals. The kind of paid editing of most concern to the community involves using Wikipedia for public relations and marketing purposes. Sometimes called "paid advocacy," this is problematic because it invariably reflects the interests of the client or employer.
===Financial===
If you fit either of these descriptions:


More generally, an editor has a financial conflict of interest whenever they write about a topic with which they have a close financial relationship. This includes being an owner, employee, contractor, investor or other stakeholder.
# you are receiving monetary or other benefits or considerations to edit Wikipedia as a representative of an organization (whether directly as an employee or contractor of that organization, or indirectly as an employee or contractor of a firm hired by that organization for public relations purposes); or,
# you expect to derive monetary or other benefits or considerations from editing Wikipedia, as, for example, by being the owner, officer or other stakeholder of a company or other organisation about which you are writing;


The [[Wikimedia Foundation]] requires that all paid editing be disclosed. Additionally, [[meta:Linking to external advertising accounts|global policy]] requires that (if applicable) you '''must''' provide links on your user-page to '''all''' active accounts on external websites through which you advertise, solicit or obtain paid editing. If you receive or expect to receive compensation (money, goods or services) for your contributions to Wikipedia, the policy on the English Wikipedia is:
then we '''very strongly''' encourage you to avoid editing Wikipedia in areas in which you appear to have a conflict of interest, or at least to discuss changes first before adding them. Wikipedia's [[Wikipedia:Neutral point of view|neutral point of view]] policy states that all [[Wikipedia:Article|Wikipedia article]]s must represent views fairly and without bias, and a conflicts of interest significantly and negatively affects Wikipedia's ability to fulfill this requirement [[impartiality|impartially]].


* you must '''[[#COIPAYDISCLOSE|disclose]]''' who is paying you, on whose behalf the edits are made, and any other relevant affiliation;
Some people with a financial conflict of interest believe they truly ''can'' and ''do'' provide a neutral view, while abiding by all of the other policies; ''but it is their actions that ultimately determine whether or not their belief is justified''. Other editors will judge this, and should support trying to guide them towards neutrality. As a good precaution it is best to either not make the changes or to seek [[Wikipedia:Consensus|consensus]] before making them.
* you should make the disclosure on your user page, '''on affected talk pages''', and whenever you discuss the topic;
* you are '''strongly discouraged''' from editing affected articles directly;
* you may '''[[Wikipedia:Edit requests|propose changes]]''' on talk pages by using the {{tlx|edit COI}} template or by posting a note at the [[WP:COIN|COI noticeboard]], so that they can be peer-reviewed;
* you should put new articles through the [[WP:AFC|Articles for Creation (AfC)]] process instead of creating them directly;
* you must '''not act as a reviewer''' of affected article(s) at AfC, [[WP:NPP|new pages patrol]] or elsewhere;
* you should '''respect volunteers''' by keeping discussions concise (see [[#Paid editors on talk pages|WP:PAYTALK]]).


Requested edits are subject to the same standards as any other, and editors may decline to act on them. The [[Wikipedia:Guide to effective COI edit requests|guide to effective COI edit requests]] provides guidance in this area. To find an article's talk page, click the "talk" button at the top of the article. See [[WP:TEAHOUSE]] if you have questions about these things. If you are an administrator, you [[WP:TOOLMISUSE|must not use administrative tools for any paid-editing activity]] (except when related to work as a [[WP:Wikipedian-in-residence|Wikipedian-in-residence]], or as someone paid by the Wikimedia Foundation or an affiliate).
===Self-promotion===
Conflict of interest often presents itself in the form of self-promotion, including advertising links, personal website links in articles, personal or semi-personal photos, or any other material that appears to promote the private or commercial interests of the editor adding the material, or of his associates.


=== Wikimedia Foundation terms of use<span class="anchor" id="terms"></span> ===
Examples of these types of material include:
{{further|Wikipedia:Paid-contribution disclosure }}
# Links that appear to promote products by pointing to obscure or not particularly relevant commercial sites (''commercial links'').
The [[Wikimedia Foundation]]'s [[wmf:Terms of Use#4. Refraining from Certain Activities|terms of use]] require that editors who are being paid for their contributions disclose their ''employer'' (the person or organization who is paying for the edits); the ''client'' (the person or organization on whose behalf the edits are made); and any other relevant ''affiliation''. This is the policy of the English Wikipedia.
# Links that appear to promote otherwise obscure individuals by pointing to their personal pages
# Biographical material that does not significantly add to the clarity or quality of the article.


{{anchor|howtodisclose|Declaring an interest}}
===Autobiography===
== How to disclose a COI ==
{{details|Wikipedia:Autobiography}}
=== General COI ===
Don't write about yourself or about the things you've done or created. If you or your work is notable, someone else will notice you and write the article. In some cases, Wikipedia users write articles about themselves when the more appropriate action would be to create a [[Wikipedia:User page|user page]]. In these cases, the article is normally moved into the user namespace rather than deleted.
{{shortcut|WP:DISCLOSE|WP:DCOI}}
If you become involved in an article where you have any COI, you should always let other editors know about it, whenever and wherever you discuss the topic. There are three venues to do this.


1. If you want to use a template to do this, place {{tlx|connected contributor}} '''at the top of the affected talk page''', fill it in as follows, and save:
===Close relationships===
[[Friedrich Engels]] would have had difficulty editing the [[Karl Marx]] article, because he was a close friend, follower and collaborator of Marx.<ref>[[Isaiah Berlin]]:


{{cot|bg=#DCDCDC|fc=#555555|width=75%|Connected contributor template}}
<blockquote>''In his own lifetime Engels desired no better fate than to live in the light of Marx's teaching, perceiving in him a spring of original genius which gave life and scope to his own peculiar gifts; with him he identified himself and his work, to be rewarded by sharing in his master's immortality.''</blockquote>
:<span style="font-size:100%;"><code><nowiki>{{</nowiki>Connected contributor|User1=''Your username'' |U1-declared=yes| U1-otherlinks=''(Optional) Insert relevant affiliations, disclosures, article drafts or diffs showing COI contributions.''<nowiki>}}</nowiki></code></span>
{{cob}}


Note that someone else may add this for you.
From Berlin's ''Karl Marx'', 4th edition p. 75. This description covers several aspects of what it might be to stand ''too close'' to a subject. </ref> Any situation where strong relationships can develop may trigger a conflict of interest. Conflict of interest can be personal, religious, political, academic, financial, and legal. It is not determined by area, but is created by relationships that involve a high level of personal commitment to, involvement with, or dependence upon, a person, subject, idea, tradition, or organization.


2. You can also make a statement in the [[Help:Edit summary|edit summary]] of any COI contribution.
There is no tidy definition of what is meant by "too close" in this context, and editors should use their common sense in deciding whether this guideline applies. An article about a little-known band should preferably not be written by a band member or the manager. On the other hand, an expert on climate change is welcome to contribute to articles on that subject, even if that editor is deeply committed to it. As a rule of thumb, the more involved you are in a particular area in real life, the more careful you should be to adhere to our core content policies &mdash; [[Wikipedia:Neutral point of view]], [[Wikipedia:No original research]], and [[Wikipedia:Verifiability]] &mdash; when editing in that area. Closeness to a subject does not mean you're incapable of being neutral, but it may incline you in that direction. Be guided by the advice of other editors. If editors on a talk page suggest in good faith that you may have a conflict of interest, take seriously what they say and consider withdrawing from editing the article.


3. If you want to note the COI '''on [[Special:MyPage|your user page]]''', you can use the {{tlx|UserboxCOI}} template:
===Campaigning===
Activities regarded by insiders as simply "getting the word out" may appear promotional or propagandistic to the outside world. If you edit articles while involved with organizations that engage in advocacy in that area, you may have a conflict of interest.


{{cot|bg=#DCDCDC|fc=#555555|width=75%|UserboxCOI template}}
==="Who's Who" directories===
Edit the source of your user page and type <span style="font-size:100%;"><code><nowiki>{{</nowiki>UserboxCOI|1=''Wikipedia article name''<nowiki>}}</nowiki></code></span>, then click "save".
Citations of "Who's Who" directories should be viewed critically as evidence of notability. These registries' criteria for listing are, as a rule, over-inclusive and may be nonexistent; some are [[Vanity press|vanity publishers]] and offer listing for a fee. The inclusion of a name in such a publication is therefore not sufficient to guarantee notability.
{{cob}}


{{quote box
===Citing oneself===
|border=1px
{{See also|Wikipedia:Autobiography|Wikipedia:No original research#Citing oneself}}
|title=Example
You may cite your own publications just as you'd cite anyone else's, but make sure your material is relevant and that you're regarded as a reliable source for the purposes of Wikipedia. Be cautious about excessive citation of your own work, which may be seen as promotional or a conflict of interest. When in doubt, discuss on the talk page whether or not your citation is an appropriate one, and defer to the community's opinion.
|title_fnt=#555555
|halign=center
|quote=For a COI disclosure, see '''[[Special:Diff/719164069|Talk:Steve Jobs]]'''<br><small>In this edit, one editor added a COI declaration for another editor.</small>
|fontsize=95%
|bgcolor=
|bordercolor=#ccc
|width=220px
|align=right
|style=margin–top:1.0em;margin-bottom:1.0em;padding:1.0em}}


Also, if you propose significant or potentially controversial changes to an affected article, you can use the {{tlx|edit COI}} template. Place this at the bottom of the talk page and state your suggestion beneath it (be sure to sign it with four tildes, <nowiki>~~~~</nowiki>). If the proposal is [[WP:V|verifiable]] and appropriate, it will usually be accepted. If it is declined, the editor declining the request will usually add an explanation below your entry.
===Where "vanity" is allowed===
{{clear}}
Signed-in users may use their user subspace to publish short autobiographies within the bounds of good taste and compatible with the purpose of working on the encyclopedia. See [[Wikipedia:User page]]. If you wish to write about yourself without working on the encyclopedia, consider starting a website or a blog instead. [[WP:NOT|Wikipedia is not]] a free [[webhost]].
{{anchor|COIPAYDISCLOSE|COIDISCLOSEPAY}}
=== Paid editors ===
{{shortcut|WP:COIPAYDISCLOSE|WP:COIDISCLOSEPAY|WP:UPE}}
{{further|Wikipedia:Paid-contribution disclosure}}
If you are being paid for your contributions to Wikipedia, you must declare who is paying you, who the client is, and any other relevant role or relationship. You may do this on your user page, on the talk page of affected articles, or in your edit summaries. As you have a conflict of interest, you must ensure everyone with whom you interact is aware of your paid status, in all discussions on Wikipedia pages within any namespace. If you want to use a template to disclose your COI on a talk page, place {{tlx|connected contributor (paid)}} at the top of the page, fill it in as follows, and save:


{{cot|bg=#DCDCDC|fc=#555555|width=75%|Connected contributor (paid) template}}
==How to handle conflicts of interest==
:<span style="font-size:100%;"><code><nowiki>{{</nowiki>Connected contributor (paid)|User1=''Username of the paid editor''|U1-employer=''Name of person/organization that is paying for the edits''|U1-client= ''Name of client''|U1-otherlinks=''Insert [[Wikipedia:Complete diff and link guide#What are diffs?|diff]] to disclosure on your User page.''<nowiki>}}</nowiki></code></span>
Conflict of interest often raises questions as to whether material should be included in the encyclopedia or not. It also can be a cause, or contributing factor, in disputes over whether editors have an agenda that undermines the mission of Wikipedia.
{{cob}}


The ''employer'' is whoever is paying you to be involved in the article (such as a PR company). The ''client'' is on whose behalf the payment is made (usually the subject of the article). If the employer and client are the same entity—that is, if Acme Corporation is paying you to write about Acme Corporation—the client parameter may be left empty. See {{tlx|connected contributor (paid)}} for more information. Note that other editors may add this template for you. Paid editing without such a declaration is called ''undisclosed paid editing'' ('''UPE''').
All text created in the Wikipedia main [[Wikipedia:Namespace|namespace]] is subject to rules covering criteria for articles ([[WP:NOT|what Wikipedia is not]]); encyclopedic quality ([[WP:V|verifiability]] and [[WP:OR|original research]]); editorial approach ([[WP:NPOV|neutral point of view]]); as well as the Wikipedia [[Wikipedia:Copyrights|copyright policy]]. All editors are expected to stick closely to these policies when creating and evaluating material. Who has written the material should be irrelevant so long as these policies are closely adhered to.


You are expected to maintain a clearly visible list on your user page of your paid contributions. If you advertise, solicit or obtain paid editing work via an account on any external website, you must provide links on your user-page to all such accounts.
===Notability and saliency===
The criterion most often relevant to handling conflict of interest via policy and guidelines on content is ''notability''. It is also helpful to bear in mind ''saliency''.


If you propose changes to an affected article, you can use the {{tlx|edit COI}} template. Post it on the talk page and make your suggestion underneath it.
There is some basic understanding on the degree of notability required to justify an article. For example, consensus does exist regarding particular kinds of articles, (see [[Template:IncGuide]].) Borderline cases are frequently nominated for deletion and discussed on [[Wikipedia:Articles for deletion]].


The use of administrative tools as part of any paid editing activity, except as a Wikipedian-in-Residence, or when the payment is made by the Wikimedia Foundation or an affiliate of the WMF, is considered a [[WP:TOOLMISUSE|serious misuse]] and likely to result in sanctions or their removal.
Submitted material often needs to be filtered, especially if it is peripheral to an article rather than salient. It must be in line with policies on content. Even in the case of people who are demonstrably well-known, their unrealized aspirations, thoughts, and hobbies are seldom included in Wikipedia. Wikipedia's policy on verifiability prohibits the inclusion of material not already published by a reliable source. But even if we could verify [[Tom Cruise]]'s favorite breakfast cereal, that is something that is typically not included in an encyclopedia. <ref>The inclusion of names and activities of the children of notable people may well be peripheral, unless those children also have some claim to notability. Material on family may also have difficulty meeting guidelines on biography; there has to be some good reason for its inclusion. [[Wikipedia:Wikipedia is not paper|Wikipedia is not paper]], and neither is it a Christmas newsletter.</ref>


== What is conflict of interest? ==
===Deleting non-notable articles===
=== External roles and relationships<span class="anchor" id="External relationships"></span> ===
Articles that make no plausible claim of notability are usually found and deleted shortly after creation under the relevant [[Wikipedia:Criteria for speedy deletion|criteria]] for quick removals. There are two other main routes:
{{Shortcut|WP:EXTERNALREL}}


While editing Wikipedia, an editor's primary role is to further the interests of the encyclopedia. When an external role or relationship could reasonably be said to undermine that primary role, the editor has a conflict of interest similar to how a judge's primary role as an impartial adjudicator would be undermined if they were married to one of the parties.
*Those that offer some claim of notability, however remote, are usually sent to [[Wikipedia:Articles for deletion]]. Deletion of the article normally ensues. Sometimes it may be moved to the author's user-page.
*Where article creators are not active editors, it is usually sufficient to remove content via [[Wikipedia:Proposed deletion|proposed deletion]], reserving AfD for the more contentious cases. Users who lightly create articles of obvious minor interest are most likely inexperienced. If there is nothing particularly offensive about the page, please be kind to them. Before nominating such an article for deletion, try politely informing the author. Pointing to this guideline may gain consent to the deletion. In practice these PROD deletions serve well to clear frivolous articles whose authors abandon them.


Any external relationship—personal, religious, political, academic, legal, or financial (including holding a [[cryptocurrency]])—can trigger a COI. How close the relationship needs to be before it becomes a concern on Wikipedia is governed by common sense. For example, an article about a band should not be written by the band's manager, and a biography should not be an [[Wikipedia:Autobiography|autobiography]] or written by the subject's spouse. There can be a COI when writing on behalf of a competitor or opponent of the page subject, just as there is when writing on behalf of the page subject.
===Importance of civility===
During debates in articles' talk pages and at [[Wikipedia:Articles for deletion|articles for deletion]], disparaging comments may fly about the subject of the article/author and the author's motives. These may border on [[WP:NPA|personal attacks]], and may discourage the article's creator from future considerate contributions.


[[Subject-matter expert]]s (SMEs) are welcome on Wikipedia within their areas of expertise, subject to the guidance below on [[WP:FCOI|financial conflict of interest]] and on [[WP:SELFCITE|citing your work]]. SMEs are expected to make sure that their external roles and relationships in their field of expertise do not interfere with their primary role on Wikipedia.
'''Avoid using the word "vanity" in a deletion discussion''' &mdash; such an accusation may be defamatory. Please [[Wikipedia:Assume good faith|assume good faith]], and don't [[Wikipedia:Please do not bite the newcomers|bite the newcomers]].


=== COI is not simply bias<span class="anchor" id="notbias"></span> ===
===Conflict of interest in point of view disputes===
{{further|WP:ADVOCACY}}
{{shortcut|WP:COINOTBIAS}}
Determining that someone has a COI is a '''description of a situation'''. It is not a judgment about that person's state of mind or integrity. A COI can exist in the absence of bias, and bias regularly exists in the absence of a COI. Beliefs and desires may lead to biased editing, but they do not constitute a COI. COI emerges from an editor's roles and relationships, and the ''tendency to bias'' that we assume exists when those roles and relationships conflict.


=== Why is conflict of interest a problem?<span class="anchor" id="Why is conflict of interest a problem?"></span> ===
Another case is within disputes relating to [[WP:NPOV|non-neutral points of view]], where underlying conflicts of interest may aggravate editorial disagreements. In this scenario, it may be easy to make claims about conflict of interest. ''Don't do it''. The existence of conflicts of interest does not mean that ''[[Wikipedia:Assume good faith|assume good faith]]'' is forgotten. Quite the opposite. Remember the basic rule: [[WP:NPA|discuss the article, not the editor]].
On Wikipedia, editors with a conflict of interest who unilaterally add material tend to violate Wikipedia's content and behavioral policies and guidelines. The content they add is typically unsourced or poorly sourced and often violates the [[WP:NPOV|neutral point of view]] policy by being [[wikipedia:PUFF|promotional]] and omitting negative information. They may [[WP:Edit warring|edit war]] to retain content that serves their external interest. They may overuse [[wikipedia:PRIMARY|primary sources]] or [[wikipedia:INDEPENDENT|non-independent sources]], and they may give too much [[wikipedia:WEIGHT|weight]] to certain ideas.


=== Actual, potential and apparent COI ===
==Editors who may have a conflict of interest==
{{Shortcut|WP:ACTUALCOI|WP:POTENTIALCOI|WP:APPARENTCOI}}
This section of the guideline is aimed at editors who may have a conflict of interest. In keeping with Wikipedia's [[Wikipedia:Neutral point of view|neutral point of view]] policy, edits where there is a clear conflict of interest, or where such a conflict can be reasonably assumed, are strongly discouraged.
An '''{{vanchor | actualCOI | text=actual COI}}''' exists when an editor has a COI with respect to a certain judgment <em>and</em> is in a position where the judgment must be exercised.
<div style="margin-left:1.6em;">Example: A business owner has an actual COI if they edit articles and engage in discussions about that business.</div>
A '''{{vanchor | potentialCOI | text=potential COI }}''' exists when an editor has a COI with respect to a certain judgment ''but is not'' in a position where the judgment must be exercised.
<div style="margin-left:1.6em;">Example: A business owner has a potential COI with respect to articles and discussions about that business, but they have no actual COI if they stay away from those pages.</div>
An '''{{vanchor | apparentCOI | text=apparent COI}}''' exists when there is reason to believe that an editor has a COI.
<div style="margin-left:1.6em;">Example: Editors have an apparent COI if they edit an article about a business, and for some reason they appear to be the business owner or in communication with the business owner, although they may actually have no such connection. Apparent COI raises concern within the community and should be resolved through discussion whenever possible.</div>


== Dealing with edit requests from COI or paid editors<span class="anchor" id="Responding"></span> ==
===Consequences of ignoring this guideline===
{{see|Wikipedia:Edit requests}}
=== Responding to requests ===
{{shortcut|WP:COIRESPONSE}}
Editors responding to edit requests from COI or paid editors are expected to do so carefully, particularly when commercial interests are involved. When large amounts of text are added to an article on behalf of the article subject, the article has, in effect, been [[ghostwriter|ghostwritten]] by the subject without the readers' knowledge. Responding volunteers should therefore carefully check the proposed text and sources. That an article has been expanded does not mean that it is better.
* Make sure the proposed paid text complies with [[WP:WEIGHT]].
* Look for unnecessary detail that may have been added to overwhelm something negative.
* Make sure nothing important is missing. Responding editors should do their own search for [[WP:INDY|independent sources]]. '''Do not rely on the sources offered by the paid editor.'''
* Look for non-neutral language and unsourced or poorly sourced content.
* Be cautious about accepting content based on [[WP:SPS|self-published sources]] such as a personal website, or [[primary source]]s such as a company website or press release.
If the paid text is added to the article, the edit summary should include full attribution.


=== Attribution in edit summaries<span class="anchor" id="Attribution"></span> ===
{|width="85%" align="center" cellspacing="3" style="border: 1px solid #C0C090; background-color: floralwhite; margin-bottom: 3px;"
{{see|Wikipedia:Copying within Wikipedia|Wikipedia:Copying text from other sources}}
|align="center"|'''Unintended consequences'''.
{{shortcut|WP:COIATTRIBUTE|WP:PAIDATTRIBUTE}}
|-
If editors choose to add material to an article on behalf of a COI or paid editor, they must provide [[WP:ATTREQ|attribution]] for the text in the [[Help:Edit summary|edit summary]]. The edit summary should include the name of the COI or paid editor, a link to the draft or edit request, and that the edit contains a COI or paid contribution. For example:
|align="left"|If you write in Wikipedia about yourself, your group, or your company, once the article is created, you have no right to control its content, and no right to delete it outside our normal [[WP:AFD|channels]]; we won't delete it simply because you don't like it. Any editor may add material to it within the terms of our content policies. If there is anything publicly available on a topic that you would not want included in an article, it will probably find its way there eventually; more than one user has created an article only to find himself presented in a poor light by other editors. Therefore, don't create articles lightly, especially on subjects you care about.
<p><code><nowiki>Text inserted on behalf of paid editor User:X; copied from [[Draft:Paid draft]].</nowiki></code></p>
|}
or you can also use the following format, from text requested in a talk page,
<p><code><nowiki>Edit made due to [[WP:COI]] edit request by User:SVeatch; copied or adapted from "Revisions to Infobox, Introduction and History" at [[Special:Permalink/1213729307]]</nowiki></code></p>
<small>The [[Help:Permanent link|permalink]] helps avoid broken links when sections are archived.</small>


This transparency helps editors and readers to determine the extent of COI influence on the article. It also complies with copyright requirements.
===Declaring an interest===
Some editors declare an interest in a particular topic area. They do this in various ways. Many Wikipedians show their allegiances and affiliations on their user pages. You may choose to reveal something about yourself in a talk page discussion. Disclaimer: Wikipedia gives no advice about whether or how to use its pages to post personal details. This guideline will only raise some pros and cons.


=== Paid editors on talk pages<span class="anchor" id="talk"></span> ===
Advantages:
{{Shortcut|WP:COITALK|WP:PAYTALK}}
* By declaring an interest, you pre-empt anyone outing you or questioning your good faith.
Paid editors must respect the volunteer nature of the project and keep discussions concise. When proposing changes to an article, they should describe the suggested modifications and explain why the changes should be made. Any changes that may be contentious, such as removal of negative text, should be highlighted.
* Most editors will appreciate your honesty.
* You lay the basis for requesting help in having others post material for you.


Before being drawn into long exchanges with paid editors, volunteers should be aware that paid editors may be submitting evidence of their talk-page posts to justify their salaries or fees. No editor should be expected to engage in long or repetitive discussions with someone who is being paid to argue with them.
Disadvantages:
* Your declaration may be invoked against you at some point.
* Your edits to the area in question may attract extra attention.
* Your declaration will give you no rights as an advocate. You may even be cautioned or, in extreme cases, told to stay away from certain topics. <ref>[[Wikipedia:What Wikipedia is not]] makes it clear that Wikipedia articles are not ''propaganda or advocacy''. If you want to be an advocate for better topic coverage in an area, the conventional route is to join a related WikiProject, or start a fresh one. If you want to spread your own opinions, you are in the wrong place for that.</ref>


Editors who refuse to accept a consensus by arguing ''[[ad nauseam]]'' may find themselves in violation of the [[Wikipedia:Disruptive editing|disruptive-editing guideline]].
In the case of commercial editing (editing on behalf of a company):


== Copyright of paid contributions<span class="anchor" id="Copyright"></span> ==
# a disclosure enables you to ask openly for help in getting material posted and edited, but
{{See also|Work for hire}}
# once your position is known, you will have to adhere stringently to neutral edits of affected articles, or no edits at all. Note that if you only correct bias against your company and its interests, and not bias in its favour, your editing will be different from that of a regular Wikipedian, [[Wikipedia:Writing for the enemy|who would be expected to do both.]]
{{shortcut|WP:COICOPYRIGHT|WP:PAIDCOPYRIGHT}}
Editors are reminded that any text they contribute to Wikipedia, assuming they own the copyright, is irrevocably licensed under a [[WP:CC BY-SA|Creative Commons-Attribution-Sharealike]] license and the [[WP:GFDL|GNU Free Documentation License]]. Content on Wikipedia, including article drafts and talk-page comments, can be freely copied and modified by third parties for commercial and non-commercial use, with the sole requirement that it be attributed to Wikipedia contributors.


Paid editors must ensure that they own the copyright of text they have been paid to add to Wikipedia; otherwise, they are unable to release it. A text's author is normally assumed to be the copyright holder. Companies sometimes provide paid editors with text written by someone else. Alternatively, a paid editor might write text for Wikipedia within the scope of their employment (a "[[work for hire]]"), in which case copyright resides with the employer.
===Defending interests===
In a few cases, outside interests coincide with Wikipedia’s interests. An important example is that unsupported defamatory material appearing in articles may be removed at once. Anyone may do this, and should do this, and this guideline applies widely to any unsourced or poorly sourced potentially libelous postings. In this case it is unproblematic to defend the interest of the person or institution involved. An entire article that presents as an attack piece or hostile journalism can be nominated for [[Wikipedia:Speedy deletion|speedy deletion]] and will be removed promptly from the site. Those who post here in this fashion will be subject to administrative sanction. [[Wikipedia:Biographies of living persons]] gives details on how biographical articles on living persons should be written.


Where there is doubt that the paid editor owns the copyright, they (or the employer or author) are advised to forward a release from the copyright holder to the [[WP:Volunteer Response Team|Volunteer Response Team]] (<kbd>{{No spam|permissions-en|wikimedia.org}}</kbd>). See [[WP:PERMISSION]] for how to do this and [[Wikipedia:Declaration of consent for all enquiries]] for a sample letter.
On the other hand, the removal of reliably sourced critical material is not permitted. Accounts of public controversies, if backed by reliable sources, form an integral part of Wikipedia's coverage. Slanting the balance of articles as a form of defence of some figure, group, institution, or product is bad for the encyclopedia.


If editors choose to add material to an article on behalf of a paid editor, they must provide [[WP:ATTREQ|attribution]] for the text in the [[Help:Edit summary|edit summary]]. See [[WP:COIATTRIBUTE]] for how to do this.
The intermediate territory will naturally contain some grey areas. In many articles, criticism tends to collect in a separate section. There you may find properly referenced reports of well-publicised debates next to vague assertions that "Some people say X, while others think Y." Treat everything on its merits. Ask for reliable sources. Before nuking a whole criticism section and distributing its parts over other sections of the article, which may be the best way ahead, consult other editors on the Talk page. Use crisp, informative edit summaries to detail what you have done: this is one excellent way to show your bona fides as editor. Raise any less obvious reasoning as a note on the Talk page, with any extra Web links to support your edits.


== Covert advertising<span class="anchor" id="covert"></span> ==
===Suggesting changes to articles===
{{see also|Wikipedia:Reliable sources#Sponsored content}}
If you wish to suggest changes to an article, use that article's [[Wikipedia:Talk page|talk page]].
{{nutshell|title=This section|Avoid hidden advertising.|shortcut1=WP:COVERT|shortcut2=WP:NOHIDDENADS}}
# You may wish to log in and create a [[Wikipedia:User page|user page]] for yourself that describes you and/or your professional background, using a real name or a pseudonym.
# Go to the talk page of the article.
# Create a new section by clicking the "+" at the top of the page. Title it "Proposed change" or "Proposed addition." Type in the changes you wish to have made, and sign using four tildes, <nowiki>~~~~</nowiki>.


=== US: Federal Trade Commission, state law, and native advertising ===
{{seealso|Native advertising|Consumer protection|Direct-to-consumer advertising}}
All editors are expected to follow United States law on undisclosed advertising, which is described by the [[Federal Trade Commission]] (FTC) at [http://www.ftc.gov/os/2009/10/091005revisedendorsementguides.pdf ''Endorsement Guidelines''] and ''[https://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-staff-revises-online-advertising-disclosure-guidelines/130312dotcomdisclosures.pdf Dot Com Disclosures]''. The FTC regards advertising as deceptive if it mimics a content format, such as a news report, that appears to come from an independent, impartial source:


{{quotes|[[File:Seal of the United States Federal Trade Commission.svg|right|100px]]
==Noticeboard==
Marketers and publishers are using innovative methods to create, format, and deliver digital advertising. One form is "native advertising", content that bears a similarity to the news, feature articles, product reviews, entertainment, and other material that surrounds it online.&nbsp;...{{pb}}In digital media, native ads often resemble the design, style, and functionality of the media in which they are disseminated.&nbsp;... The more a native ad is similar in format and topic to content on the publisher's site, the more likely that a disclosure will be necessary to prevent deception. —Federal Trade Commission, 2015}}
A noticeboard for reporting and discussing incidents that require editors' intervention related to the application of conflict of interest guidelines is available at:
:[[Wikipedia:Conflict of interest/Noticeboard]].


To judge whether an ad is deceptive under the [[Federal Trade Commission Act of 1914]], the FTC considers "both what the ad says and the format it uses to convey that information&nbsp;... Advertisements or promotional messages are deceptive if they convey to consumers expressly or by implication that they’re independent, impartial, or from a source other than the sponsoring advertiser&nbsp;...".
==See also==
*[[Wikipedia:Spam]]
*[[Wikipedia:Reward board]]


State law may have similar prohibitions. While the FTC law may apply only to interstate and foreign commerce, state law applies to intrastate commerce and must be obeyed. At least one state court case found liability for an ad disguised as editorial content.{{Citation needed}}
==Notes==
<references/>


=== European fair-trading law ===
==Further reading==
[[File:No ads.svg|100px|right]]
*[http://www.brianwasson.com/portfolio/wikipedia.html The wide world of Wikipedia, and why PR practitioners should take note], an essay by Brian Wasson published in ''PR Tactics'', the magazine of the [[Public Relations Society of America]]. Note that this does not necessarily express the views of either the PRSA or the Wikipedia community.
{{See also|Unfair Commercial Practices Directive}}
*[[User:Jmabel/PR]]: some good advice to PR firms and people.
In 2012 the Munich [[Oberlandesgericht]] court ruled that if a company or its agents edit Wikipedia with the aim of influencing customers, the edits constitute covert advertising, and as such are a violation of European fair-trading law. The ruling stated that readers cannot be expected to seek out user and talk pages to find editors' disclosures about their corporate affiliation.


=== UK Advertising Standards Authority ===
[[Category:Wikipedia notability criteria|Vanity guidelines]]
The [[Advertising Standards Authority (United Kingdom)|Advertising Standards Authority]] (ASA) in the UK found in 2012 that the content of [[Twitter|tweets]] from two footballers had been "agreed with the help of a member of the Nike marketing team". The tweets were not clearly identified as Nike marketing communications and were therefore in breach of the ASA's code.


=== Advertising Standards Canada ===
[[cs:Wikipedie:Propagační článek]]
The [[Advertising Standards Canada|Canadian Code of Advertising Standards]], administered by [[Advertising Standards Canada]], states: "No advertisement shall be presented in a format or style that conceals the fact that it is an advertisement."
[[es:Wikipedia:Páginas de autopromoción]]

[[id:Wikipedia:Mengenai Vanity]]
== Other categories of COI ==
[[it:Wikipedia:Pagine promozionali o celebrative]]
=== Legal and other disputes<span class="anchor" id="disputes"></span> ===
[[pt:Wikipedia:Biografia sem relevo enciclopédico]]
{{further|WP:BLPCOI}}
[[th:วิกิพีเดีย:ผลประโยชน์ทับซ้อน]]
{{shortcut|WP:COIBLP|WP:COILEGAL}}
[[zh:Wikipedia:沒有價值的頁面]]
The [[WP:BLP|biographies of living persons policy]] says: "[A]n editor who is involved in a significant controversy or dispute with another individual&nbsp;– whether on- or off-wiki&nbsp;– or who is an avowed rival of that individual, should not edit that person's biography or other material about that person, given the [[WP:POTENTIALCOI|potential conflict of interest]]."

Similarly, editors should not write about court cases in which they or those close to them have been involved, nor about parties or law firms associated with the cases.

=== Campaigning, political<span class="anchor" id="Campaign"></span> ===
{{shortcut|WP:COICAMPAIGN|WP:COIPOLITICAL}}
{{seealso|WP:ADVOCACY}}
Activities regarded by insiders as simply "getting the word out" may appear promotional or propagandistic to the outside world. If you edit articles while involved with campaigns in the same area, you may have a conflict of interest. Political candidates and their staff should not edit articles about themselves, their supporters, or their opponents. Government employees should not edit articles about their agencies, government, political party, political opponents, or controversial political topics.

=== Writing about yourself, family, friends ===
{{redirect|WP:COS|the "credible claim of significance" essay|Wikipedia:Credible claim of significance}}
{{further|Wikipedia:Autobiography|WP:BLPCOI}}
{{Shortcut|WP:COISELF|WP:SELFPROMOTE}}
You should generally refrain from creating articles about yourself, or anyone you know, living or dead, unless through the [[WP:AFC|Articles for Creation]] process. If you have a personal connection to a topic or person, you are advised to refrain from editing those articles directly and to provide full disclosure of the connection if you comment about the article on talk pages or in other discussions. Requests for updates to an article about yourself or someone with whom you have a personal connection can be made on the article's talk page by following the instructions at [[WP:COIREQ]].

An exception to editing an article about yourself or someone you know is made if the article contains defamation or a serious error that needs to be corrected quickly. If you do make such an edit, please follow it up with an email to [[WP:VRT]], Wikipedia's volunteer response team, or ask for help on [[WP:BLPN]], our noticeboard for articles about living persons, or the talk page of the article in question.

=== Citing yourself ===
{{Shortcut|WP:SELFCITE}}
{{redirect|WP:SELFCITE|Wikipedia citing itself|WP:CIRCULAR}}
{{See also|WP:MEDCOI}}
Using material you have written or published is allowed within reason, but only if it is relevant, conforms to the content policies, including [[WP:SELFPUB]], and is not excessive. Citations should be in the third person and should not place [[WP:UNDUE|undue emphasis]] on your work. You will be permanently identified in the [[Help:Page history|page history]] as the person who added the citation to your own work. When in doubt, defer to the community's opinion: propose the edit on the article's talk page and allow others to review it. However, adding numerous references to work published by yourself and none by other researchers is considered [[WP:REFSPAM|to be a form of spamming]].
{{anchor|Culture sector|Culture-sector}}

=== Cultural sector ===
{{Redirect|WP:CURATOR|the tool used by [[Wikipedia:New pages patrol]]|Wikipedia:Page Curation}}
{{further|Wikipedia:GLAM|Wikipedia:Advice for the cultural sector|Wikipedia:The Wikipedia Library/Cultural Professionals}}
{{Shortcut|WP:CURATOR}}
Museum curators, librarians, archivists, and similar are encouraged to help improve Wikipedia, or to share their information in the form of links to their resources. If a link cannot be used as a reliable source, it may be placed under further reading or external links if it complies with the [[WP:EL|external links guideline]]. Bear in mind that [[WP:NOT#REPOSITORY|Wikipedia is not a mirror or a repository]] of links, images, or media files.

See also [[WP:Expert editors]].
{{anchor|Wikipedians in residence}}
=== Wikipedians in residence, reward board ===
There are forms of paid editing that the Wikimedia community regards as acceptable. These include [[Wikipedian in residence|Wikipedians in residence]] (WiRs)—Wikipedians who may be paid to collaborate with mission-aligned organizations, such as [[Wikipedia:GLAM|galleries, libraries, archives, and museums]]. WiRs must not engage in public relations or marketing for their organization in Wikipedia, and they should operate within the bounds defined by [[outreach:Wikipedian in Residence#Core characteristics of a Wikipedian in Residence|Core characteristics of a Wikipedian in Residence]] at [[outreach:Main Page|Wikimedia Outreach]]. They must work closely with a Wikipedia project or the general Wikipedia community, and are expected to identify their WiR status on their user page and on talk pages related to their organization when they post there.

Another example of acceptable paid editing is the [[WP:REWARD|reward board]], where editors can post incentives, usually to raise articles to featured-article or good-article status. If you participate in this, transparency and neutrality are key.

== Miscellaneous ==
===Solicitations by paid editors===
In any solicitation sent to a prospective client, paid editors should disclose the following information:
* Paid editors do not represent the Wikimedia Foundation nor the Wikipedia editing community, and they have no authority beyond that of any volunteer editor.
* Paid editors must disclose their employer, client, and affiliations on Wikipedia. There is no confidentiality for the client.
* Paid edits may be reviewed and revised in the normal course of work on Wikipedia. Neither the client nor the paid editor own the article.
* Paid editors cannot guarantee any outcome for an article on Wikipedia. It can be revised or deleted by other editors at any time.

Providing a client with a link to this section is appropriate disclosure if it is done in a neutral and non-deceptive manner.
* Paid editors must also provide a link to their user page which includes a [[WP:PAID|declaration of their paid editing status]]. If an external website claims that a particular Wikipedia editor works for them, but that editor's user page has no such declaration, this is likely to indicate that the website is impersonating that editor.

If you received a solicitation from a paid editor that does not include this information, we recommend that you not do business with them. They are not following our policies and guidelines.

====Beware of scams====
{{shortcut|WP:BEWARESCAM}}
{{further|Wikipedia:Articles for creation/Scam warning}}
Some solicitations from paid editors have been linked to [[Internet fraud|fraud]]; see for example [[Operation Orangemoody]]. A [[Wikipedia:List of paid editing companies|large number of businesses]] claim to offer editing services, but some of these are scams. If someone claims that experienced editors work for them, ask them for the user names of those editors and check the corresponding editor user pages for a [[Wikipedia:Paid-contribution disclosure|paid-contribution disclosure]]; its absence likely indicates that the claim is false. Offers to guarantee that a page will be saved from deletion, in return for significant sums of money, are always fraudulent, as are offers to use special privileges on Wikipedia.

If you think you've received a fraudulent solicitation, please forward it to {{Nospam|paid-en-wp|wikipedia.org}} for investigation.

=== Law of unintended consequences<span class="anchor" id="LUC"></span> ===
{{further|Wikipedia:Wikipedia is in the real world}}
{{shortcut|WP:LUC}}
Once an article is created about yourself, your group, or your company, [[Wikipedia:Ownership of articles|you have no right]] to control its content, or to delete it outside the [[Wikipedia:Articles for deletion|normal channels]]. If there is anything publicly available on a topic that you would ''not'' want to have included in an article, it will probably find its way there eventually.

=== No shared accounts, no company accounts ===
{{further|WP:NOSHARE|WP:ORGNAME}}
Do not create a shared organizational account, or use the name of an organization as the account name. The account is yours, not your employer's.

=== Making uncontroversial edits<span class="anchor" id="COIADVICE"></span> ===
{{Shortcut|WP:COIADVICE|WP:COIU}}
Editors who have a general conflict of interest may make unambiguously uncontroversial edits (but see [[WP:FINANCIALCOI]]). They may:

# remove [[Wikipedia:Spam|spam]] and unambiguous [[Wikipedia:Vandalism|vandalism]],
# remove unambiguous violations of the [[Wikipedia:Biographies of living persons|biography of living persons]] policy,
# fix spelling, grammatical, or markup errors,
# repair [[Wikipedia:Link rot|broken links]],
# remove their own COI edits, and
# add independent [[WP:Identifying reliable sources|reliable sources]] when another editor has requested them, although it is better to supply them on the talk page for others to add.

If another editor objects for any reason, it is not an uncontroversial edit. Edits not covered by the above should be discussed on the article's talk page. If an article has few uninvolved editors, ask at the talk page of a related [[WP:Wikiproject|WikiProject]] or at [[WP:COIN|the COI noticeboard]]. See also [[WP:COITALK]].

=== Supplying photographs and media files ===
Editors with a COI are encouraged to upload high-quality media files that are appropriately licensed for Wikipedia and that improve our coverage of a subject. For more information, follow the [[:commons:Commons:Welcome|instructions at Commons]]. In some cases, the addition of media files to an article may be an uncontroversial edit that editors with a COI can make directly, but editors should exercise discretion and rely on talk pages when images may be controversial or promotional. If the addition of an image is challenged by another editor, it is controversial.

The use of [[WP:F|non-free]] contents are restricted. Generally, using press photos or images provided by client who wish to feature them in the article but unwilling to irrevocably release the copyright under Creative Commons is unacceptable. Editors may not upload images provided by client for "Wikipedia article purpose only" and falsely claim they're licensed under CC BY-SA, as such photos are fundamentally incompatible with free content principles. Only the copyright owner or their authorized representatives may grant permission to use a work under a Creative Commons license, not the photographed subject or their public relations agent. If the same image is found copyrighted elsewhere prior to the upload date, it may be removed as a copyright violation. If you are the copyright owner and want to release content to Creative Commons for use on Wikipedia, see [[commons:Commons:Volunteer Response Team#Licensing images: when do I contact VRT?|Commons:Volunteer Response Team § Licensing images: when do I contact VRT?]].

== How to handle conflicts of interest ==
===Advocacy, noticeboards===
{{main|Wikipedia:Neutral point of view/Noticeboard|Wikipedia:Reliable sources/Noticeboard}}
If a user's edits lead you to believe that they might have a COI (that is, if they have an [[WP:APPARENTCOI|"apparent COI"]]), and there has been no COI disclosure, consider first whether the issue may be simple [[WP:ADVOCACY|advocacy]]. Most advocacy does not involve COI. Whether an editor is engaged in advocacy should first be addressed at the user's talk page, then at [[WP:NPOVN]], the neutral-point-of-view noticeboard. The appropriate forum for concerns about sources is [[WP:RSN]], the reliable-sources noticeboard. If there are concerns about [[Wikipedia:Sock puppetry|sockpuppets]] or [[Wikipedia:Sock puppetry#Meatpuppetry|meatpuppets]], please bring that concern to [[WP:SPI]].
{{anchor|Opening a COIN|Posting at the conflict of interest noticeboard}}
===Reporting to the conflict of interest noticeboard===
{{main|Wikipedia:Conflict of interest/Noticeboard}}
{{shortcut|WP:COICOIN}}
If you believe an editor has an undisclosed COI and is editing in violation of this guideline, raise the issue in a civil manner on the editor's talk page, which is the first step in resolving user-conduct issues, per the [[Wikipedia:Dispute resolution#Resolving user conduct disputes|dispute resolution policy]], citing this guideline. If for some reason that is not advisable, or if it fails to resolve the issue, the next step is to open a discussion at the [[WP:COIN|conflict of interest noticeboard (COIN)]]. COIN is also the place to discuss [[WP:DCOI|disclosed COI]] that is causing a problem: for example, an acknowledged BLP subject who is editing their own BLP. Similarly, if you're editing with a disclosed COI, you can ask for advice at COIN.

During the COIN discussion, avoid making disparaging remarks about the user in question, their motives or the subject of the article(s). Post whatever public evidence you have to support that there is a COI, or that it is causing a problem, in the form of edits by that user or information the user has posted about themselves. Do not post private information; see [[WP:OUTING]], which is policy, and the section below, "Avoid outing".

If private information must be shared to resolve a COI issue, it may be emailed to ''{{No spam|paid-en-wp|wikipedia.org}}''. Follow the advice in [[WP:OUTING]]: "Only the minimum information necessary should be conveyed and the minimum number of people contacted." The priority should be to avoid unnecessary privacy violations.

=== Avoid outing ===
{{shortcut|WP:AVOIDOUTING}}
{{further|Wikipedia:Harassment#Posting of personal information|Wikipedia:Wikimedia Foundation statement on paid editing and outing}}
When investigating COI editing, the [[WP:HARASS|policy against harassment]] takes precedence. It requires that Wikipedians [[WP:OUTING|not reveal the identity of editors]] against their wishes. Do not ask a user if they ''are'' somebody; instead one can ask if they have an undisclosed connection to that person. If revealing private information is needed to resolve COI editing, editors can email ''{{No spam|paid-en-wp|wikipedia.org}}''. Also see the section [[#Reporting to the conflict of interest noticeboard|"Reporting to the conflict of interest noticeboard"]] above.

=== Dealing with single-purpose accounts ===
{{further|Wikipedia:Blocking policy#Disruption-only|Wikipedia:Single-purpose account}}
Accounts that appear to be [[WP:SPA|single-purpose]], existing for the sole or primary purpose of promotion or denigration of a person, company, product, service, website, organization, etc., and whose postings are in apparent violation of this guideline, should be made aware of this guideline and warned not to continue their problematic editing. If the same pattern of editing continues after the warning, the account may be blocked.

=== Templates ===
Relevant article talk pages may be tagged with {{tlx|connected contributor}} or {{tlx|connected contributor (paid)}}. The article itself may be tagged with {{tlx|COI}}. A section of an article can be tagged with {{tlx|COI|section}}

Other templates include:
* {{tlx|uw-coi}} (to be placed on user Talk pages to warn editors that they may have a conflict of interest)
* {{tlx|uw-coi-username}} (another Talk page warning, this one for editors whose username appears to violate the [[WP:Usernames]] policy)
* {{tlx|COI editnotice}} (this template goes on article talk pages and gives instructions to COI editors on how to submit edit requests to the article)
* {{tlx|UserboxCOI}} (for users to self-declare on their own Userpages those articles with which they have a conflict of interest, one such template per article)

== See also ==
{{div col|colwidth=26em}}
'''Wikimedia Foundation'''
* [[wmf:Terms of Use#4. Refraining from Certain Activities|Terms of Use#4. Refraining from Certain Activities]]
* [[Sue Gardner]], [https://web.archive.org/web/20180528004832/https://wikimediafoundation.org/wiki/Press_releases/Sue_Gardner_statement_paid_advocacy_editing "Press releases/Sue Gardner statement paid advocacy editing"], Wikimedia Foundation, 21 October 2013.

'''Contact us'''
* [[Wikipedia:Contact us/Article subjects]]

'''Article'''
* [[Conflict of interest editing on Wikipedia]]

'''Policies'''
* [[Wikipedia:Paid-contribution disclosure]]
* [[Wikipedia:Username policy]]
* [[Wikipedia:What Wikipedia is not]]

'''Wikiprojects'''
* [[Wikipedia:WikiProject Integrity]]

'''Miscellaneous'''
* [[Wikipedia:About you]]
* [[Wikipedia:The Wikipedia Library/Cultural Professionals]]
* [[:Category:Wikipedia conflict of interest edit requests]] (lists edits for review where proposer has a conflict of interest)
* [[:Category:Wikipedia articles with possible conflicts of interest]]
* [[Wikipedia:Reward board]]
* [[Wikipedia:FAQ/Article subjects]]
* [[User:COIBot]]
* [//en.wikipedia.org/w/index.php?title=Special:AbuseLog&wpSearchFilter=148 Users creating autobiographies] (an edit filter)
* [[Wikipedia:Statement on Wikipedia from participating communications firms|Statement on Wikipedia from participating communications firms]], June 2014

'''Essays'''
* [[Wikipedia:Best practices for editors with close associations]]
* [[Wikipedia:Conflicts of interest (medicine)]]
* [[Wikipedia:Deceptive advertising]]
* [[Wikipedia:Don't cry COI]]
* [[Wikipedia:For publicists publicizing a client's work]]
* [[Wikipedia:Ghostwriting]]
* [[Wikipedia:Help available for editors with conflicts of interest]]
* [[Wikipedia:Independent sources]]
* [[Wikipedia:Paid editing (essay)]]
* [[Wikipedia:Plain and simple conflict of interest guide]]
* [[Wikipedia:Public relations (essay)]]
* [[Wikipedia:Search engine optimization]]
* [[Wikipedia:Wikipedia is in the real world]]

'''Historical'''
* [[Wikipedia:WikiProject Cooperation]] (defunct)
* [[Wikipedia:Requests for comment/Paid editing|Wikipedia community discussion on paid editing]], 2009, sparked by discovery that admin/crat/OTRS editor was editing for pay
* [[Wikipedia:Requests for comment/COI|Wikipedia community discussion on conflict of interest]], 2012.
* [[Wikipedia:COI+]]<small> (failed proposal, 21 February 2013)</small>
* [[Wikipedia:Commercial editing|Commercial editing]] <small>(failed policy proposal turned into an essay, November 2013)</small>
* [[Wikipedia:No paid advocacy|No paid advocacy]] <small>(failed policy proposal, November 2013)</small>
* [[Wikipedia:Paid editing policy proposal|Paid editing policy proposal]] <small>(failed policy proposal, November 2013)</small>
* [[Wikipedia:Conflict of interest limit|Conflict of interest limit]] <small>(failed policy proposal, December 2013)</small>
{{div col end}}

== Further reading ==
{{Commons category|Conflict-of-interest editing on Wikipedia}}
:''(chronological)''
{{refbegin}}
* [[Michael Davis (philosopher)|Davis, Michael]] (1982). [https://www.pdcnet.org/pdc/bvdb.nsf/purchase?openform&fp=bpej&id=bpej_1982_0001_0004_0017_0027 "Conflict of Interest"], ''Business and Professional Ethics Journal'', 1(4), pp. 17–27 (influential). {{doi|10.5840/bpej1982149}}
* Luebke, Neil R. (1987). "Conflict of Interest as a Moral Category," ''Business & Professional Ethics Journal'', 6, pp. 66–81. {{jstor|27799930}} (influential)
* Davis, Michael (Winter 1993). "Conflict of Interest Revisited," ''Business & Professional Ethics Journal'', 12(4), pp. 21–41. {{jstor|27800924}}
* Stark, Andrew (2003). [http://books.google.com/books?id=CxjXZkCRAMoC&printsec=frontcover ''Conflict of Interest in American Public Life''], Harvard University Press.
* Carson, Thomas L. (January 2004). "Conflicts of Interest and Self-Dealing in the Professions: A Review Essay," ''Business Ethics Quarterly'', 14(1), pp. 161–182. {{jstor|3857777}}
* [[Sheldon Krimsky|Krimsky, Sheldon]] (2006). [http://books.google.com/books?id=uhMH3mis9UAC&pg=PA63 "The Ethical and Legal Foundations of Scientific 'Conflict of Interest'"], in Trudo Lemmings and Duff R. Waring (eds.), ''Law and Ethics in Biomedical Research: Regulation, Conflict of Interest, and Liability'', University of Toronto Press.
* McDonald, Michael (23 April 2006). [http://web.archive.org/web/20070208042741/http://www.ethics.ubc.ca/people/mcdonald/conflict.htm "Ethics and Conflict of Interest"], The W. Maurice Young Center for Applied Ethics, University of British Columbia.
{{refend}}

{{Wikipedia policies and guidelines}}
{{conflict of interest|state=uncollapsed}}

[[Category:Wikipedia notability|{{PAGENAME}}]]
[[Category:Wikipedia conflict of interest guidelines| ]]

Latest revision as of 19:21, 7 June 2024

Conflict of interest (COI) editing involves contributing to Wikipedia about yourself, family, friends, clients, employers, or your financial and other relationships. Any external relationship can trigger a conflict of interest. Someone having a conflict of interest is a description of a situation, not a judgment about that person's opinions, integrity, or good faith.

COI editing is strongly discouraged on Wikipedia. It undermines public confidence and risks causing public embarrassment to the individuals and companies being promoted. Editors with a COI are sometimes unaware of whether or how much it has influenced their editing. If COI editing causes disruption, an administrator may opt to place blocks on the involved accounts.

Editors with a COI, including paid editors, are expected to disclose it whenever they seek to change an affected article's content. Anyone editing for pay must disclose who is paying them, who the client is, and any other relevant affiliation; this is a requirement of the Wikimedia Foundation. COI editors are strongly discouraged from editing affected articles directly, and can propose changes on article talk pages instead. However, our policy on matters relating to living people allows very obvious errors to be fixed quickly, including by the subject.

When investigating COI editing, do not reveal the identity of editors against their wishes. Wikipedia's policy against harassment, and in particular the prohibition against disclosing personal information, takes precedence over this guideline. To report COI editing, follow the advice at How to handle conflicts of interest, below. Editors making or discussing changes to this guideline or related guidance shall disclose whether they have been paid to edit Wikipedia.

Wikipedia's position[edit]

Purpose of Wikipedia[edit]

As an encyclopedia, Wikipedia's mission is to provide the public with articles that summarize accepted knowledge, written neutrally and sourced reliably. Readers expect to find neutral articles written independently of their subject, not corporate or personal webpages, or platforms for advertising and self-promotion. Articles should contain only material that complies with Wikipedia's content policies and best practices, and Wikipedians must place the interests of the encyclopedia and its readers above personal concerns.

COI editing[edit]

Editors with a COI should follow Wikipedia policies and best practices scrupulously:

  • you should disclose your COI when involved with affected articles;
  • you are strongly discouraged from editing affected articles directly;
  • you may propose changes on talk pages (by using the {{edit COI}} template), or by posting a note at the COI noticeboard, so that they can be peer-reviewed;
  • you should put new articles through the Articles for Creation (AfC) process instead of creating them directly;
  • you should not act as a reviewer of affected article(s) at AfC, new pages patrol or elsewhere;
  • you should respect other editors by keeping discussions concise.

Note that no one on Wikipedia controls articles. If Wikipedia hosts an article about you or your organization, others may add information that would otherwise remain little known. They may also decide to delete the article or decide to keep it should you later request deletion. The media has several times drawn attention to companies that engage in COI editing on Wikipedia (see Conflict-of-interest editing on Wikipedia), which has led to embarrassment for the organizations concerned.

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Being paid to contribute to Wikipedia is one form of financial COI; it places the paid editor in a conflict between their employer's goals and Wikipedia's goals. The kind of paid editing of most concern to the community involves using Wikipedia for public relations and marketing purposes. Sometimes called "paid advocacy," this is problematic because it invariably reflects the interests of the client or employer.

More generally, an editor has a financial conflict of interest whenever they write about a topic with which they have a close financial relationship. This includes being an owner, employee, contractor, investor or other stakeholder.

The Wikimedia Foundation requires that all paid editing be disclosed. Additionally, global policy requires that (if applicable) you must provide links on your user-page to all active accounts on external websites through which you advertise, solicit or obtain paid editing. If you receive or expect to receive compensation (money, goods or services) for your contributions to Wikipedia, the policy on the English Wikipedia is:

  • you must disclose who is paying you, on whose behalf the edits are made, and any other relevant affiliation;
  • you should make the disclosure on your user page, on affected talk pages, and whenever you discuss the topic;
  • you are strongly discouraged from editing affected articles directly;
  • you may propose changes on talk pages by using the {{edit COI}} template or by posting a note at the COI noticeboard, so that they can be peer-reviewed;
  • you should put new articles through the Articles for Creation (AfC) process instead of creating them directly;
  • you must not act as a reviewer of affected article(s) at AfC, new pages patrol or elsewhere;
  • you should respect volunteers by keeping discussions concise (see WP:PAYTALK).

Requested edits are subject to the same standards as any other, and editors may decline to act on them. The guide to effective COI edit requests provides guidance in this area. To find an article's talk page, click the "talk" button at the top of the article. See WP:TEAHOUSE if you have questions about these things. If you are an administrator, you must not use administrative tools for any paid-editing activity (except when related to work as a Wikipedian-in-residence, or as someone paid by the Wikimedia Foundation or an affiliate).

Wikimedia Foundation terms of use[edit]

The Wikimedia Foundation's terms of use require that editors who are being paid for their contributions disclose their employer (the person or organization who is paying for the edits); the client (the person or organization on whose behalf the edits are made); and any other relevant affiliation. This is the policy of the English Wikipedia.

How to disclose a COI[edit]

General COI[edit]

If you become involved in an article where you have any COI, you should always let other editors know about it, whenever and wherever you discuss the topic. There are three venues to do this.

1. If you want to use a template to do this, place {{connected contributor}} at the top of the affected talk page, fill it in as follows, and save:

Connected contributor template
{{Connected contributor|User1=Your username |U1-declared=yes| U1-otherlinks=(Optional) Insert relevant affiliations, disclosures, article drafts or diffs showing COI contributions.}}

Note that someone else may add this for you.

2. You can also make a statement in the edit summary of any COI contribution.

3. If you want to note the COI on your user page, you can use the {{UserboxCOI}} template:

UserboxCOI template

Edit the source of your user page and type {{UserboxCOI|1=Wikipedia article name}}, then click "save".

Example

For a COI disclosure, see Talk:Steve Jobs
In this edit, one editor added a COI declaration for another editor.

Also, if you propose significant or potentially controversial changes to an affected article, you can use the {{edit COI}} template. Place this at the bottom of the talk page and state your suggestion beneath it (be sure to sign it with four tildes, ~~~~). If the proposal is verifiable and appropriate, it will usually be accepted. If it is declined, the editor declining the request will usually add an explanation below your entry.

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If you are being paid for your contributions to Wikipedia, you must declare who is paying you, who the client is, and any other relevant role or relationship. You may do this on your user page, on the talk page of affected articles, or in your edit summaries. As you have a conflict of interest, you must ensure everyone with whom you interact is aware of your paid status, in all discussions on Wikipedia pages within any namespace. If you want to use a template to disclose your COI on a talk page, place {{connected contributor (paid)}} at the top of the page, fill it in as follows, and save:

Connected contributor (paid) template
{{Connected contributor (paid)|User1=Username of the paid editor|U1-employer=Name of person/organization that is paying for the edits|U1-client= Name of client|U1-otherlinks=Insert diff to disclosure on your User page.}}

The employer is whoever is paying you to be involved in the article (such as a PR company). The client is on whose behalf the payment is made (usually the subject of the article). If the employer and client are the same entity—that is, if Acme Corporation is paying you to write about Acme Corporation—the client parameter may be left empty. See {{connected contributor (paid)}} for more information. Note that other editors may add this template for you. Paid editing without such a declaration is called undisclosed paid editing (UPE).

You are expected to maintain a clearly visible list on your user page of your paid contributions. If you advertise, solicit or obtain paid editing work via an account on any external website, you must provide links on your user-page to all such accounts.

If you propose changes to an affected article, you can use the {{edit COI}} template. Post it on the talk page and make your suggestion underneath it.

The use of administrative tools as part of any paid editing activity, except as a Wikipedian-in-Residence, or when the payment is made by the Wikimedia Foundation or an affiliate of the WMF, is considered a serious misuse and likely to result in sanctions or their removal.

What is conflict of interest?[edit]

External roles and relationships[edit]

While editing Wikipedia, an editor's primary role is to further the interests of the encyclopedia. When an external role or relationship could reasonably be said to undermine that primary role, the editor has a conflict of interest similar to how a judge's primary role as an impartial adjudicator would be undermined if they were married to one of the parties.

Any external relationship—personal, religious, political, academic, legal, or financial (including holding a cryptocurrency)—can trigger a COI. How close the relationship needs to be before it becomes a concern on Wikipedia is governed by common sense. For example, an article about a band should not be written by the band's manager, and a biography should not be an autobiography or written by the subject's spouse. There can be a COI when writing on behalf of a competitor or opponent of the page subject, just as there is when writing on behalf of the page subject.

Subject-matter experts (SMEs) are welcome on Wikipedia within their areas of expertise, subject to the guidance below on financial conflict of interest and on citing your work. SMEs are expected to make sure that their external roles and relationships in their field of expertise do not interfere with their primary role on Wikipedia.

COI is not simply bias[edit]

Determining that someone has a COI is a description of a situation. It is not a judgment about that person's state of mind or integrity. A COI can exist in the absence of bias, and bias regularly exists in the absence of a COI. Beliefs and desires may lead to biased editing, but they do not constitute a COI. COI emerges from an editor's roles and relationships, and the tendency to bias that we assume exists when those roles and relationships conflict.

Why is conflict of interest a problem?[edit]

On Wikipedia, editors with a conflict of interest who unilaterally add material tend to violate Wikipedia's content and behavioral policies and guidelines. The content they add is typically unsourced or poorly sourced and often violates the neutral point of view policy by being promotional and omitting negative information. They may edit war to retain content that serves their external interest. They may overuse primary sources or non-independent sources, and they may give too much weight to certain ideas.

Actual, potential and apparent COI[edit]

An actual COI exists when an editor has a COI with respect to a certain judgment and is in a position where the judgment must be exercised.

Example: A business owner has an actual COI if they edit articles and engage in discussions about that business.

A potential COI exists when an editor has a COI with respect to a certain judgment but is not in a position where the judgment must be exercised.

Example: A business owner has a potential COI with respect to articles and discussions about that business, but they have no actual COI if they stay away from those pages.

An apparent COI exists when there is reason to believe that an editor has a COI.

Example: Editors have an apparent COI if they edit an article about a business, and for some reason they appear to be the business owner or in communication with the business owner, although they may actually have no such connection. Apparent COI raises concern within the community and should be resolved through discussion whenever possible.

Dealing with edit requests from COI or paid editors[edit]

Responding to requests[edit]

Editors responding to edit requests from COI or paid editors are expected to do so carefully, particularly when commercial interests are involved. When large amounts of text are added to an article on behalf of the article subject, the article has, in effect, been ghostwritten by the subject without the readers' knowledge. Responding volunteers should therefore carefully check the proposed text and sources. That an article has been expanded does not mean that it is better.

  • Make sure the proposed paid text complies with WP:WEIGHT.
  • Look for unnecessary detail that may have been added to overwhelm something negative.
  • Make sure nothing important is missing. Responding editors should do their own search for independent sources. Do not rely on the sources offered by the paid editor.
  • Look for non-neutral language and unsourced or poorly sourced content.
  • Be cautious about accepting content based on self-published sources such as a personal website, or primary sources such as a company website or press release.

If the paid text is added to the article, the edit summary should include full attribution.

Attribution in edit summaries[edit]

If editors choose to add material to an article on behalf of a COI or paid editor, they must provide attribution for the text in the edit summary. The edit summary should include the name of the COI or paid editor, a link to the draft or edit request, and that the edit contains a COI or paid contribution. For example:

Text inserted on behalf of paid editor User:X; copied from [[Draft:Paid draft]].

or you can also use the following format, from text requested in a talk page,

Edit made due to [[WP:COI]] edit request by User:SVeatch; copied or adapted from "Revisions to Infobox, Introduction and History" at [[Special:Permalink/1213729307]]

The permalink helps avoid broken links when sections are archived.

This transparency helps editors and readers to determine the extent of COI influence on the article. It also complies with copyright requirements.

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Paid editors must respect the volunteer nature of the project and keep discussions concise. When proposing changes to an article, they should describe the suggested modifications and explain why the changes should be made. Any changes that may be contentious, such as removal of negative text, should be highlighted.

Before being drawn into long exchanges with paid editors, volunteers should be aware that paid editors may be submitting evidence of their talk-page posts to justify their salaries or fees. No editor should be expected to engage in long or repetitive discussions with someone who is being paid to argue with them.

Editors who refuse to accept a consensus by arguing ad nauseam may find themselves in violation of the disruptive-editing guideline.

Copyright of paid contributions[edit]

Editors are reminded that any text they contribute to Wikipedia, assuming they own the copyright, is irrevocably licensed under a Creative Commons-Attribution-Sharealike license and the GNU Free Documentation License. Content on Wikipedia, including article drafts and talk-page comments, can be freely copied and modified by third parties for commercial and non-commercial use, with the sole requirement that it be attributed to Wikipedia contributors.

Paid editors must ensure that they own the copyright of text they have been paid to add to Wikipedia; otherwise, they are unable to release it. A text's author is normally assumed to be the copyright holder. Companies sometimes provide paid editors with text written by someone else. Alternatively, a paid editor might write text for Wikipedia within the scope of their employment (a "work for hire"), in which case copyright resides with the employer.

Where there is doubt that the paid editor owns the copyright, they (or the employer or author) are advised to forward a release from the copyright holder to the Volunteer Response Team (permissions-en@wikimedia.org). See WP:PERMISSION for how to do this and Wikipedia:Declaration of consent for all enquiries for a sample letter.

If editors choose to add material to an article on behalf of a paid editor, they must provide attribution for the text in the edit summary. See WP:COIATTRIBUTE for how to do this.

Covert advertising[edit]

US: Federal Trade Commission, state law, and native advertising[edit]

All editors are expected to follow United States law on undisclosed advertising, which is described by the Federal Trade Commission (FTC) at Endorsement Guidelines and Dot Com Disclosures. The FTC regards advertising as deceptive if it mimics a content format, such as a news report, that appears to come from an independent, impartial source:

Marketers and publishers are using innovative methods to create, format, and deliver digital advertising. One form is "native advertising", content that bears a similarity to the news, feature articles, product reviews, entertainment, and other material that surrounds it online. ...

In digital media, native ads often resemble the design, style, and functionality of the media in which they are disseminated. ... The more a native ad is similar in format and topic to content on the publisher's site, the more likely that a disclosure will be necessary to prevent deception. —Federal Trade Commission, 2015

To judge whether an ad is deceptive under the Federal Trade Commission Act of 1914, the FTC considers "both what the ad says and the format it uses to convey that information ... Advertisements or promotional messages are deceptive if they convey to consumers expressly or by implication that they’re independent, impartial, or from a source other than the sponsoring advertiser ...".

State law may have similar prohibitions. While the FTC law may apply only to interstate and foreign commerce, state law applies to intrastate commerce and must be obeyed. At least one state court case found liability for an ad disguised as editorial content.[citation needed]

European fair-trading law[edit]

In 2012 the Munich Oberlandesgericht court ruled that if a company or its agents edit Wikipedia with the aim of influencing customers, the edits constitute covert advertising, and as such are a violation of European fair-trading law. The ruling stated that readers cannot be expected to seek out user and talk pages to find editors' disclosures about their corporate affiliation.

UK Advertising Standards Authority[edit]

The Advertising Standards Authority (ASA) in the UK found in 2012 that the content of tweets from two footballers had been "agreed with the help of a member of the Nike marketing team". The tweets were not clearly identified as Nike marketing communications and were therefore in breach of the ASA's code.

Advertising Standards Canada[edit]

The Canadian Code of Advertising Standards, administered by Advertising Standards Canada, states: "No advertisement shall be presented in a format or style that conceals the fact that it is an advertisement."

Other categories of COI[edit]

Legal and other disputes[edit]

The biographies of living persons policy says: "[A]n editor who is involved in a significant controversy or dispute with another individual – whether on- or off-wiki – or who is an avowed rival of that individual, should not edit that person's biography or other material about that person, given the potential conflict of interest."

Similarly, editors should not write about court cases in which they or those close to them have been involved, nor about parties or law firms associated with the cases.

Campaigning, political[edit]

Activities regarded by insiders as simply "getting the word out" may appear promotional or propagandistic to the outside world. If you edit articles while involved with campaigns in the same area, you may have a conflict of interest. Political candidates and their staff should not edit articles about themselves, their supporters, or their opponents. Government employees should not edit articles about their agencies, government, political party, political opponents, or controversial political topics.

Writing about yourself, family, friends[edit]

You should generally refrain from creating articles about yourself, or anyone you know, living or dead, unless through the Articles for Creation process. If you have a personal connection to a topic or person, you are advised to refrain from editing those articles directly and to provide full disclosure of the connection if you comment about the article on talk pages or in other discussions. Requests for updates to an article about yourself or someone with whom you have a personal connection can be made on the article's talk page by following the instructions at WP:COIREQ.

An exception to editing an article about yourself or someone you know is made if the article contains defamation or a serious error that needs to be corrected quickly. If you do make such an edit, please follow it up with an email to WP:VRT, Wikipedia's volunteer response team, or ask for help on WP:BLPN, our noticeboard for articles about living persons, or the talk page of the article in question.

Citing yourself[edit]

Using material you have written or published is allowed within reason, but only if it is relevant, conforms to the content policies, including WP:SELFPUB, and is not excessive. Citations should be in the third person and should not place undue emphasis on your work. You will be permanently identified in the page history as the person who added the citation to your own work. When in doubt, defer to the community's opinion: propose the edit on the article's talk page and allow others to review it. However, adding numerous references to work published by yourself and none by other researchers is considered to be a form of spamming.

Cultural sector[edit]

Museum curators, librarians, archivists, and similar are encouraged to help improve Wikipedia, or to share their information in the form of links to their resources. If a link cannot be used as a reliable source, it may be placed under further reading or external links if it complies with the external links guideline. Bear in mind that Wikipedia is not a mirror or a repository of links, images, or media files.

See also WP:Expert editors.

Wikipedians in residence, reward board[edit]

There are forms of paid editing that the Wikimedia community regards as acceptable. These include Wikipedians in residence (WiRs)—Wikipedians who may be paid to collaborate with mission-aligned organizations, such as galleries, libraries, archives, and museums. WiRs must not engage in public relations or marketing for their organization in Wikipedia, and they should operate within the bounds defined by Core characteristics of a Wikipedian in Residence at Wikimedia Outreach. They must work closely with a Wikipedia project or the general Wikipedia community, and are expected to identify their WiR status on their user page and on talk pages related to their organization when they post there.

Another example of acceptable paid editing is the reward board, where editors can post incentives, usually to raise articles to featured-article or good-article status. If you participate in this, transparency and neutrality are key.

Miscellaneous[edit]

Solicitations by paid editors[edit]

In any solicitation sent to a prospective client, paid editors should disclose the following information:

  • Paid editors do not represent the Wikimedia Foundation nor the Wikipedia editing community, and they have no authority beyond that of any volunteer editor.
  • Paid editors must disclose their employer, client, and affiliations on Wikipedia. There is no confidentiality for the client.
  • Paid edits may be reviewed and revised in the normal course of work on Wikipedia. Neither the client nor the paid editor own the article.
  • Paid editors cannot guarantee any outcome for an article on Wikipedia. It can be revised or deleted by other editors at any time.

Providing a client with a link to this section is appropriate disclosure if it is done in a neutral and non-deceptive manner.

  • Paid editors must also provide a link to their user page which includes a declaration of their paid editing status. If an external website claims that a particular Wikipedia editor works for them, but that editor's user page has no such declaration, this is likely to indicate that the website is impersonating that editor.

If you received a solicitation from a paid editor that does not include this information, we recommend that you not do business with them. They are not following our policies and guidelines.

Beware of scams[edit]

Some solicitations from paid editors have been linked to fraud; see for example Operation Orangemoody. A large number of businesses claim to offer editing services, but some of these are scams. If someone claims that experienced editors work for them, ask them for the user names of those editors and check the corresponding editor user pages for a paid-contribution disclosure; its absence likely indicates that the claim is false. Offers to guarantee that a page will be saved from deletion, in return for significant sums of money, are always fraudulent, as are offers to use special privileges on Wikipedia.

If you think you've received a fraudulent solicitation, please forward it to paid-en-wp@wikipedia.org for investigation.

Law of unintended consequences[edit]

Once an article is created about yourself, your group, or your company, you have no right to control its content, or to delete it outside the normal channels. If there is anything publicly available on a topic that you would not want to have included in an article, it will probably find its way there eventually.

No shared accounts, no company accounts[edit]

Do not create a shared organizational account, or use the name of an organization as the account name. The account is yours, not your employer's.

Making uncontroversial edits[edit]

Editors who have a general conflict of interest may make unambiguously uncontroversial edits (but see WP:FINANCIALCOI). They may:

  1. remove spam and unambiguous vandalism,
  2. remove unambiguous violations of the biography of living persons policy,
  3. fix spelling, grammatical, or markup errors,
  4. repair broken links,
  5. remove their own COI edits, and
  6. add independent reliable sources when another editor has requested them, although it is better to supply them on the talk page for others to add.

If another editor objects for any reason, it is not an uncontroversial edit. Edits not covered by the above should be discussed on the article's talk page. If an article has few uninvolved editors, ask at the talk page of a related WikiProject or at the COI noticeboard. See also WP:COITALK.

Supplying photographs and media files[edit]

Editors with a COI are encouraged to upload high-quality media files that are appropriately licensed for Wikipedia and that improve our coverage of a subject. For more information, follow the instructions at Commons. In some cases, the addition of media files to an article may be an uncontroversial edit that editors with a COI can make directly, but editors should exercise discretion and rely on talk pages when images may be controversial or promotional. If the addition of an image is challenged by another editor, it is controversial.

The use of non-free contents are restricted. Generally, using press photos or images provided by client who wish to feature them in the article but unwilling to irrevocably release the copyright under Creative Commons is unacceptable. Editors may not upload images provided by client for "Wikipedia article purpose only" and falsely claim they're licensed under CC BY-SA, as such photos are fundamentally incompatible with free content principles. Only the copyright owner or their authorized representatives may grant permission to use a work under a Creative Commons license, not the photographed subject or their public relations agent. If the same image is found copyrighted elsewhere prior to the upload date, it may be removed as a copyright violation. If you are the copyright owner and want to release content to Creative Commons for use on Wikipedia, see Commons:Volunteer Response Team § Licensing images: when do I contact VRT?.

How to handle conflicts of interest[edit]

Advocacy, noticeboards[edit]

If a user's edits lead you to believe that they might have a COI (that is, if they have an "apparent COI"), and there has been no COI disclosure, consider first whether the issue may be simple advocacy. Most advocacy does not involve COI. Whether an editor is engaged in advocacy should first be addressed at the user's talk page, then at WP:NPOVN, the neutral-point-of-view noticeboard. The appropriate forum for concerns about sources is WP:RSN, the reliable-sources noticeboard. If there are concerns about sockpuppets or meatpuppets, please bring that concern to WP:SPI.

Reporting to the conflict of interest noticeboard[edit]

If you believe an editor has an undisclosed COI and is editing in violation of this guideline, raise the issue in a civil manner on the editor's talk page, which is the first step in resolving user-conduct issues, per the dispute resolution policy, citing this guideline. If for some reason that is not advisable, or if it fails to resolve the issue, the next step is to open a discussion at the conflict of interest noticeboard (COIN). COIN is also the place to discuss disclosed COI that is causing a problem: for example, an acknowledged BLP subject who is editing their own BLP. Similarly, if you're editing with a disclosed COI, you can ask for advice at COIN.

During the COIN discussion, avoid making disparaging remarks about the user in question, their motives or the subject of the article(s). Post whatever public evidence you have to support that there is a COI, or that it is causing a problem, in the form of edits by that user or information the user has posted about themselves. Do not post private information; see WP:OUTING, which is policy, and the section below, "Avoid outing".

If private information must be shared to resolve a COI issue, it may be emailed to paid-en-wp@wikipedia.org. Follow the advice in WP:OUTING: "Only the minimum information necessary should be conveyed and the minimum number of people contacted." The priority should be to avoid unnecessary privacy violations.

Avoid outing[edit]

When investigating COI editing, the policy against harassment takes precedence. It requires that Wikipedians not reveal the identity of editors against their wishes. Do not ask a user if they are somebody; instead one can ask if they have an undisclosed connection to that person. If revealing private information is needed to resolve COI editing, editors can email paid-en-wp@wikipedia.org. Also see the section "Reporting to the conflict of interest noticeboard" above.

Dealing with single-purpose accounts[edit]

Accounts that appear to be single-purpose, existing for the sole or primary purpose of promotion or denigration of a person, company, product, service, website, organization, etc., and whose postings are in apparent violation of this guideline, should be made aware of this guideline and warned not to continue their problematic editing. If the same pattern of editing continues after the warning, the account may be blocked.

Templates[edit]

Relevant article talk pages may be tagged with {{connected contributor}} or {{connected contributor (paid)}}. The article itself may be tagged with {{COI}}. A section of an article can be tagged with {{COI|section}}

Other templates include:

  • {{uw-coi}} (to be placed on user Talk pages to warn editors that they may have a conflict of interest)
  • {{uw-coi-username}} (another Talk page warning, this one for editors whose username appears to violate the WP:Usernames policy)
  • {{COI editnotice}} (this template goes on article talk pages and gives instructions to COI editors on how to submit edit requests to the article)
  • {{UserboxCOI}} (for users to self-declare on their own Userpages those articles with which they have a conflict of interest, one such template per article)

See also[edit]

Wikimedia Foundation

Contact us

Article

Policies

Wikiprojects

Miscellaneous

Essays

Historical

Further reading[edit]

(chronological)
  • Davis, Michael (1982). "Conflict of Interest", Business and Professional Ethics Journal, 1(4), pp. 17–27 (influential). doi:10.5840/bpej1982149
  • Luebke, Neil R. (1987). "Conflict of Interest as a Moral Category," Business & Professional Ethics Journal, 6, pp. 66–81. JSTOR 27799930 (influential)
  • Davis, Michael (Winter 1993). "Conflict of Interest Revisited," Business & Professional Ethics Journal, 12(4), pp. 21–41. JSTOR 27800924
  • Stark, Andrew (2003). Conflict of Interest in American Public Life, Harvard University Press.
  • Carson, Thomas L. (January 2004). "Conflicts of Interest and Self-Dealing in the Professions: A Review Essay," Business Ethics Quarterly, 14(1), pp. 161–182. JSTOR 3857777
  • Krimsky, Sheldon (2006). "The Ethical and Legal Foundations of Scientific 'Conflict of Interest'", in Trudo Lemmings and Duff R. Waring (eds.), Law and Ethics in Biomedical Research: Regulation, Conflict of Interest, and Liability, University of Toronto Press.
  • McDonald, Michael (23 April 2006). "Ethics and Conflict of Interest", The W. Maurice Young Center for Applied Ethics, University of British Columbia.