Amaranth (color)

Amaranth is a color that is a representation of the color of the flower of the amaranth plant. Like crimson, it is a color between red and rose. The color shown is the color of the red amaranth flower (the color normally considered amaranth), but there are other varieties of amaranth that have other colors of flowers; these colors are also shown below.

 

#E52B50

Amaranth

Amaranth

Amaranth
Color coordinates
Hex triplet	#E52B50
sRGBB (r, g, b)	(229, 43, 80)
HSV (h, s, v)	(348°, 81%, 90%)
CIELChuv (L, C, h)	(51, 133, 7°)
Source	[Unsourced]
B: Normalized to [0–255] (byte)

The color amaranth is dislayed at right. This color is also called amaranth red to distinguish it from the varying colors of other varieties of the amaranth flower.

This color is similar to printer's magenta (pigment magenta) (Hex Code #FF0090) (but a lot more reddish). It is the color of the flower of those amaranth plants that have amaranth red colored flowers.

The Mexican variety of the amaranth plant produces a nutritious seed that is the only grain besides quinoa that is a complete protein (amaranth seeds are used for breakfast cereals and in baked cookies).

The first recorded use of amaranth as a color name in English was in 1690.

Etymology of Amaranth

The name amaranth comes from the Greek a (not) + marainean (to waste away), i.e., a flower that never died that was believed to grow on Mount Olympus.

Pale Amaranth Pink

Pale Amaranth Pink
Color coordinates
Hex triplet	#DDBEC3
sRGBB (r, g, b)	(221, 190, 195)
HSV (h, s, v)	(350°, 14%, 87%)
CIELChuv (L, C, h)	(80, 18, 1°)
Source	[Unsourced]
B: Normalized to [0–255] (byte)

The color pale amaranth pink is dislayed at right. This is the color of pale pink amaranth flowers.

Amaranth Pink

Amaranth Pink
Color coordinates
Hex triplet	#F19CBB
sRGBB (r, g, b)	(241, 156, 187)
HSV (h, s, v)	(338°, 35%, 95%)
CIELChuv (L, C, h)	(74, 53, 348°)
Source	[Unsourced]
B: Normalized to [0–255] (byte)

The color amaranth pink is dislayed at right. This is the color of pink amaranth flowers.

The first recorded use of amaranth pink as a color name in English was in 1905.

Amaranth Magenta

Amaranth Magenta
Color coordinates
Hex triplet	#ED3CCA
sRGBB (r, g, b)	(237, 60, 202)
HSV (h, s, v)	(312°, 75%, 93%)
CIELChuv (L, C, h)	(58, 108, 322°)
Source	[Unsourced]
B: Normalized to [0–255] (byte)

The color amaranth magenta is dislayed at right. This is the color of magenta amaranth flowers.

Amaranth Cerise

Amaranth Cerise
Color coordinates
Hex triplet	#CD2682
sRGBB (r, g, b)	(205, 38, 130)
HSV (h, s, v)	(327°, 81%, 80%)
CIELChuv (L, C, h)	(47, 99, 345°)
Source	[Unsourced]
B: Normalized to [0–255] (byte)

The color amaranth cerise is dislayed at right. This is the color of cerise amaranth flowers.

Amaranth Purple

Amaranth Purple
Color coordinates
Hex triplet	#AB274F
sRGBB (r, g, b)	(171, 39, 79)
HSV (h, s, v)	(342°, 77%, 67%)
CIELChuv (L, C, h)	(39, 88, 1°)
Source	[Unsourced]
B: Normalized to [0–255] (byte)

The color amaranth purple is dislayed at right. This is the purple color of purple amaranth flowers.

The first recorded use of amaranth purple as a color name in English was in 1912.

Amaranth Deep Purple

Amaranth Deep Purple
Color coordinates
Hex triplet	#9F2B68
sRGBB (r, g, b)	(159, 43, 104)
HSV (h, s, v)	(328°, 73%, 62%)
CIELChuv (L, C, h)	(38, 70, 344°)
Source	[Unsourced]
B: Normalized to [0–255] (byte)

The color amaranth deep purple is dislayed at right. This is the deep purple color of of some amaranth flowers.

Shades of Amaranth Color Comparison Chart

• Pale Amaranth Pink (Hex: #DDBEC3) (RGB: 221, 190, 195)
• Amaranth Pink (Hex: #F19CBB) (RGB: 241, 156, 187)
• AMARANTH (Hex: #E52B50) (RGB: 229, 43, 80)
• Amaranth Magenta (Hex: #ED3CCA) (RGB: 237, 60, 202)
• Amaranth Cerise (Hex: #CD2682) (RGB: 205, 38, 130)
• Amaranth Purple (Hex: #AB274F) (RGB: 171, 39, 79)
• Amaranth Deep Purple (Hex: #9F2B68) (RGB: 159, 43, 104)

Amaranth in Human Culture

Art

• In science fiction art, beings who are immortal may be depicted as wearing amaranth colored robes.

Finance

• Amaranth Advisors was an American hedge fund that collapsed in 2006.

Fraternal Organizations

• Order of the Amaranth is an organization within the Masonic Order.

Horticulture

• Amaranth flowers in their various colors are popular garden plants.

Literature (Fantasy)

• Amaranth is the name of the otherworldly pantheon that amuses itself by toying with individuals' luck in Tim Lebbon's novella "The Unfortunate".
• In Garth Nix's novel Abhorsen, the third chapter is entitled "Amaranth, Rosemary and Tears".

Literature (Mainstream)

• Love-Lies-Bleeding is the title of a 2005 play by Don DeLillo.

Literature (Science Fiction)

• In Orson Scott Card's novel Speaker for the Dead, amaranth is the only grass in the limited ecosystem of the planet Lusitania.
• In the novel To Live Forever by Jack Vance, the members of the Amaranth Society have achieved immortality.

Music

• Amaranth is the title of a music CD by composer Robert Agis.
• In the AFI song, "The Great Disappointment", Davey Havok sings: "I can remember. I searched for the amaranth. I'd shut my eyes to see."
• The Swedish gothic/doom metal band Draconian has written a song titled "The Amaranth".
• Amarantine is the name of a 2005 album and single by Irish vocal artist Enya.

Mythology

• In Greek mythology, Amaranthus was a hunter of the island of Euboea, a son of King Abas. He was loved by the goddess Artemis and joined her in the hunt. But he insulted Poseidon as worthless, claiming the bounty of the hunt was superior to that of the sea. For this the god sent a giant wave which washed him into the sea and drowned him. Artemis then turned him into an amaranth-flower, her sacred plant.

Poetry and Literary Symbolism

• The color amaranth represents immortality in Western culture because the name is derived from the name in Greek mythology of a flower that was believed to never die that grew in the abode of the Greek gods on Mount Olympus. Something that is perceived as everlasting may be described by the adjective amaranthine. (The color peach represents immortality in Chinese culture, because in Daoism the Goddess of the West is believed to guard the peach trees of immortality in the Tian Shan mountains.)
• Amaranth is the name of a long Sapphic poem by the great imagiste H.D., and is based on Sappho's fragment 131.

Religion

• Roman Catholic bishops and archbishops wear robes and skullcaps trimmed in amaranth, or wholly amaranth; cardinals, however, wear scarlet.
• In pagan Hellenism (the religion of Ancient Greece), the amaranth plant (also called chrusanthemon and elichrusos) was sacred to Ephesian Artemis. It was supposed to have special healing properties, and as a symbol of immortality amaranth flowers were used to decorate images of the gods and tombs. In legend, Amarynthus (a form of Amarantus) was a hunter of Artemis and king of Euboea; in a village of Amarynthus, of which he was the eponymous hero, there was a famous temple of Artemis Amarynthia or Amarysia (Strabo x. 448; Pausan. i. 31, p. 5).

Role Playing Games

• In White Wolf Game Studio's Vampire: The Dark Ages books and role-playing games, Amaranth is the medieval name of what then was widely known as Diablerie (consuming the blood and soul of another vampire).

Video Games

• Amarant Coral is a character in the console role-playing game Final Fantasy IX.

See Also

• Amaranth disambiguation page
• Amarantine
• Cerise
• Crimson
• Magenta
• Pink
• Red
• Rose

External Links

• [1]

Web page showing the various color of amaranth flowers (click below where it says Gomphrena [ Globe amaranth -- a type of amaranth flower ]): cerise amaranth flowers (mislabeled carmine), pale pink amaranth flowers (called Italian pink), pink amaranth flowers, magenta amaranth flowers (mislabeled purple), and amaranth red amaranth flowers.

• [2]

Go to eighth picture down on right side to see a picture of a purple amaranth flower.

• [3] Picture of a deep purple amaranth flower.