Barack Obama 2012 presidential campaign: Difference between revisions

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The campaign is based in Chicago in [[One Prudential Plaza]], instead of in [[Washington, D.C.]], where all other modern incumbent presidents had their re-election headquarters.<ref>{{cite news |url=http://parklabreanewsbeverlypress.com/news/2011/04/2012-campaign-barrels-through-l-a/ |first=Edwin |last=Folven |title=2012 Campaign Barrels Through L.A. |work=Parke Labrea News/Beverly Press |date=April 27, 2011 |accessdate=May 16, 2011}}</ref><ref>{{cite news |url=http://www.nytimes.com/2011/01/21/us/politics/21obama.html |first=Jeff |last=Zeleny |title=Obama Will Move Political Operations to Chicago |newspaper=New York Times |date=January 20, 2011 |accessdate=May 16, 2011}}</ref> The decision to base the campaign outside of Washington was said to be to build up grassroots support for the re-election.<ref>{{cite news |url=http://thecaucus.blogs.nytimes.com/2011/03/28/obama-campaign-to-be-run-from-chicago/ |first=Jeff |last=Zeleny |title=Obama Campaign Picks Headquarters in Chicago |newspaper=New York Times |date=March 28, 2011 |accessdate=May 16, 2011}}</ref>
The campaign is based in Chicago in [[One Prudential Plaza]], instead of in [[Washington, D.C.]], where all other modern incumbent presidents had their re-election headquarters.<ref>{{cite news |url=http://parklabreanewsbeverlypress.com/news/2011/04/2012-campaign-barrels-through-l-a/ |first=Edwin |last=Folven |title=2012 Campaign Barrels Through L.A. |work=Parke Labrea News/Beverly Press |date=April 27, 2011 |accessdate=May 16, 2011}}</ref><ref>{{cite news |url=http://www.nytimes.com/2011/01/21/us/politics/21obama.html |first=Jeff |last=Zeleny |title=Obama Will Move Political Operations to Chicago |newspaper=New York Times |date=January 20, 2011 |accessdate=May 16, 2011}}</ref> The decision to base the campaign outside of Washington was said to be to build up grassroots support for the re-election.<ref>{{cite news |url=http://thecaucus.blogs.nytimes.com/2011/03/28/obama-campaign-to-be-run-from-chicago/ |first=Jeff |last=Zeleny |title=Obama Campaign Picks Headquarters in Chicago |newspaper=New York Times |date=March 28, 2011 |accessdate=May 16, 2011}}</ref>


On April 30, 2012 the campaign announced that its slogan would be "Forward", which has been used by Joseph Stalin, Mao Zedong, and Vladimir Lenin in similar rallying situations.<ref>{{cite web | url=http://articles.latimes.com/2012/apr/30/news/la-pn-obama-campaign-video-forward-20120430 | title=Obama campaign video teases new slogan: 'Forward'| work=Los Angeles Times| date=April 30, 2012 | accessdate=May 03, 2012 | author=Memoli, Michael A.}}</ref> <ref> http://www.theblaze.com/stories/forward-for-communism-is-obamas-new-forward-slogan-really-a-coincidence</ref>
On April 30, 2012 the campaign announced that its slogan would be "Forward".<ref>{{cite web | url=http://articles.latimes.com/2012/apr/30/news/la-pn-obama-campaign-video-forward-20120430 | title=Obama campaign video teases new slogan: 'Forward'| work=Los Angeles Times| date=April 30, 2012 | accessdate=May 03, 2012 | author=Memoli, Michael A.}}</ref>


== Campaign staff and policy team ==
== Campaign staff and policy team ==

Revision as of 19:39, 15 May 2012

Obama for America
CampaignU.S. presidential election, 2012
CandidateBarack Obama (President)
President of the United States
Joe Biden (Vice President)
Vice President of the United States
AffiliationDemocratic Party
StatusAnnounced April 4, 2011
Presumptive Nominee April 3, 2012
Taking Official Nomination September 6, 2012
Headquarters130 East Randolph Street
Chicago, IL 60601[1]
Key peopleJim Messina (Campaign Manager)
David Axelrod (Communications Director)
Matthew Barzun (Finance Chairman)
Ben LaBolt (National Press Secretary)
ReceiptsUS$$196,610,770 (3−31−12)
Slogan"Forward"
Website
www.barackobama.com
This article is part of
a series about
Barack Obama
Pre-presidency
44th President of the United States
Policies
Appointments
First term
Second term
Presidential campaigns
Post-presidency
Publications
Personal
Others

Barack Obama's signature

Seal of the President of the United States

On April 4, 2011, the President of the United States, Barack Obama, formally announced his re-election campaign for 2012.[2][3] His running mate is Vice President Joe Biden[4] and they will be opposed by candidates from the Republican Party[5][6] and candidates from other parties. The election will take place on Tuesday, November 6, 2012.

Obama's campaign headquarters are in Chicago and key members of Obama's successful 2008 campaign, such as Jim Messina and David Axelrod, are returning to staff it.[7] On the day of the announcement, the campaign released a promotional video showing supporters of Obama organizing for the re-election effort.[5] As The Guardian newspaper noted, this was the first U.S. presidential re-election campaign to use Twitter and Facebook for promotion.[6]

Early stages

See also: Presidency of Barack Obama and Political positions of Barack Obama

On January 20, 2009, Barack Obama was inaugurated as the 44th President of the United States. On April 4, 2011, President Obama officially announced his candidacy for re-election.[6] The announcement was made via an online video titled "It Begins With Us", posted on his campaign website. The President also filled out official forms with the FEC at that time.[8]

President Obama did not face a significant challenge in the Democratic primaries, with no other candidate on the ballot in all but seven states. On April 3, 2012 Obama won the Maryland and District of Columbia primaries, giving him more than the required 2778 delegates to secure the nomination.[9]

The campaign is based in Chicago in One Prudential Plaza, instead of in Washington, D.C., where all other modern incumbent presidents had their re-election headquarters.[10][11] The decision to base the campaign outside of Washington was said to be to build up grassroots support for the re-election.[12]

On April 30, 2012 the campaign announced that its slogan would be "Forward".[13]

Campaign staff and policy team

Many key people from the successful 2008 campaign are expected to return. David Axelrod, who was in charge of Media in 2008 and who worked in the White House as a Senior Advisor to the President from 2009 until 2011, returned to Chicago to work on the campaign as the top communications official.[14] Jim Messina, who worked in the White House as Deputy Chief of Staff for Operations from 2009 until 2011, moved to Chicago to serve as campaign manager.[15][16][17] Matthew Barzun, the United States Ambassador to Sweden, will serve as finance chairman.[18] Jennifer O'Malley Dillon, who worked at the Democratic National Committee as an executive director, was named deputy campaign manager.[19] The other deputy campaign manager is Julianna Smoot, who was the 2008 finance director and was briefly the White House Social Secretary.[20] Ben LaBolt will serve as national press secretary. LaBolt worked for Sherrod Brown's 2006 Senate campaign, worked as Obama's senate press secretary, worked for the 2008 campaign, worked as a deputy White House Press Secretary, and currently works for Mayor of Chicago Rahm Emanuel,[19] Katie Hogan, who worked on the 2008 campaign, will serve as deputy press secretary.[14] Rahm Emanunel is expected to play a role in the campaign. Emanuel served as White House Chief of Staff from January 2009 until October 2010 and worked on President Bill Clinton's successful 1992 and 1996 campaigns.[21] Rufus Gifford will serve as Finance Director, Elizabeth Lowery will serve as Deputy Finance Director, Jeremy Bird will serve as National Field Director, Marlon Marshall will serve as Deputy National Field Director, Mitch Stewart will serve as battleground state Director, and Elizabeth Jarvis-Shean will serve as Research Director.[19] Katherine Archuleta was named political director.[22]

Campaign co-chairs

In February 2012, a list of campaign co-chairs was announced. The co-chairs are[23]

Fundraising

The campaign began accepting online donations on April 4, 2011, the day Obama announced his candidacy. In the first 24 hours after online donations began to be accepted, over 23,000 online donations of $200 or less were made.[24] President Obama headlined his first campaign fundraiser in April 2011 in Chicago. He also headlined fundraisers in San Francisco, Los Angeles, and New York in April 2011.[25] On April 29, 2011, it was announced that Matthew Barzun, the United States Ambassador to Sweden, would serve as finance chairman.[18] Many sources claim that the campaign may be the first campaign in U.S. history to raise more than one billion dollars.[26][27][28][29] In March 2011, Campaign Chairman Jim Messina asked a group of 450 top donors to raise $350,000.[30] During the second fundraising quarter of 2011 (the first of the campaign), the campaign raised a record amount of $86,000,000.[31] As of May 3, 2012, Obama and his team have held 130 fundraisers.[32]

More than 550,000 individuals donated towards the campaign in the second quarter of 2011, which is a much larger number than the 180,000 individuals who donated to Obama's 2008 campaign during the first half of 2007.[33] From the beginning of the campaign to December 31, 2011, more than 1.3 million individual donated to the campaign.[34]The LGBT community has donated a record amount so far to the campaign.[35] As of March 31, 2012, the campaign has raised $191.7 million.[36]

On May 10, 2012, Obama attended a fundraiser in the Los Angeles home of actor George Clooney, which raised over $15 million. The fundraiser was initially estimated to raise about $10 million, but after Obama's historic announcement of his support for same-sex marriage, the amount went up significantly. Many believe that the LGBT community and activists will donate historic amounts after his announcement.[37]

Public perception

Main article: Presidency of Barack Obama § Approval ratings and opinion

Opinion polling

Main articles: Nationwide opinion polling for the United States presidential election, 2012 and Statewide opinion polling for the United States presidential election, 2012

An August 2011 Rasmussen poll found that in a hypothetical race between President Obama and a generic Republican, 48% backed the generic Republican and 40% backed the President.[38] In a March 2011 Pew poll, Obama held an advantage of 47% to 37%, similar to the lead that former President George W. Bush held over an unnamed Democrat in 2003 and larger than the lead former President Bill Clinton held over an unnamed Republican in 1995.[39][40]

In February 2012, Obama held a sizable lead over both Mitt Romney (53-43) and Rick Santorum (53-42) nationally.[41] By the end of March 2012, Obama's lead over Romney had narrowed to approximately 2.4% (46.6-44.2) nationally.[42]

Endorsements

Main article: List of Barack Obama presidential campaign endorsements, 2012

See also

References

  1. ^ Jeff Zeleny (2011-03-29). "Obama 2012 campaign to start in Chicago". Indian Express. Retrieved 2011-09-13.
  2. ^ (2011-04-04) "Obama announces re-election bid", United Press International Retrieved 2011-04-04.
  3. ^ Condon, Stephanie (2011-04-04) "Obama launches 2012 campaign with web video", CBS News. Retrieved 2011-04-04.
  4. ^ Christian, Ken (March 26, 2012). "Obama, Biden officially begin re-election campaign". wcsh6.com. Retrieved 4 May 2012.
  5. ^ a b Shear, Micheal D. (2011-04-04) Shear, Michael D. (April 4, 2011). "Obama Launches Re-Election Facing New Political Challenge". United States: The New York Times. Retrieved 2011-04-04. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  6. ^ a b c Adams, Richard (2011-04-04)Adams, Richard (April 4, 2011). "Barack Obama tweets the start to his 2012 re-election campaign | World news". London: The Guardian. Retrieved 2011-04-04. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  7. ^ (2011-04-04) "Obama opens bid for new term, no longer outsider - Yahoo! News". News.yahoo.com. Retrieved 2011-04-04.[dead link]
  8. ^ "Lack of change you can believe in". The Economist.
  9. ^ "Obama clinches Democratic nomination". cnn.com. 2012-04-03. Retrieved 2012-04-03.
  10. ^ Folven, Edwin (April 27, 2011). "2012 Campaign Barrels Through L.A." Parke Labrea News/Beverly Press. Retrieved May 16, 2011.
  11. ^ Zeleny, Jeff (January 20, 2011). "Obama Will Move Political Operations to Chicago". New York Times. Retrieved May 16, 2011.
  12. ^ Zeleny, Jeff (March 28, 2011). "Obama Campaign Picks Headquarters in Chicago". New York Times. Retrieved May 16, 2011.
  13. ^ Memoli, Michael A. (April 30, 2012). "Obama campaign video teases new slogan: 'Forward'". Los Angeles Times. Retrieved May 03, 2012. {{cite web}}: Check date values in: |accessdate= (help)
  14. ^ a b Sam Stein (2011-04-15). "Obama 2012 Campaign Names National Press Secretary". Huffingtonpost.com. Retrieved 2011-09-13.
  15. ^ "Obama 2012 team in Chicago: Messina scouting HQ, courting donors". Chicago Sun-Times.
  16. ^ Kevin Spak (2010-02-24). "Obama Team Already Planning for 2012". Newser.com. Retrieved 2011-09-13.
  17. ^ "The World's Billionaires - Forbes". Billionaires.forbes.com. Retrieved 2012-04-12.
  18. ^ a b 1310 News. "Obama taps fundraiser, ambassador to Sweden as 2012 campaign finance chairman". Retrieved May 2, 2011.{{cite news}}: CS1 maint: numeric names: authors list (link)
  19. ^ a b c Trygstad, Kyle (2011-04-07) "Shop Talk: Obama's 2012 Campaign Team Is Shaping Up". United States: Roll Call. Retrieved 2011-05-02. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  20. ^ Balz, Dan (March 5, 2011). "Obama's 2012 reelection team gets moving". The Washington Post.
  21. ^ "Who's Running Obama's Re-Election Campaign?". NBC Chicago. 2011-09-08. Retrieved 2011-09-13.
  22. ^ Liz Sauchelli (2011-06-09). "Obama to announce political director for 2012 reelection campaign". The Daily Caller. Retrieved 2011-09-13.
  23. ^ http://www.politico.com/politico44/2012/02/obama-campaign-announces-cochairs-115161.html
  24. ^ "Obama re-election campaign touts small dollar donations". CNN. April 6, 2011.
  25. ^ Knoller, Mark (April 14, 2011). "Obama heads to Chicago for first fundraisers for his 2012 campaign". CBS News.
  26. ^ "Obama wants to raise 1 Billion Dollars for 2012 campaign". Protopolitics.com. Retrieved 2011-09-13.[dead link]
  27. ^ Kavanagh, Tom (2010-12-13). "Obama's 2012 Campaign Fundraising Could Top $1 Billion". Politicsdaily.com. Retrieved 2011-09-13.
  28. ^ Jeanne Cummings (2011-01-14). "Barack Obama's 2012 cash challenge". Politico.Com. Retrieved 2011-09-13.
  29. ^ Steve Peoples (2011-03-17). "GOP Has New 2012 Target: Obama's $1 Billion Campaign". Rollcall.com. Retrieved 2011-09-13.
  30. ^ Zeleny, Jeff (March 17, 2011). "$350,000 Goal Is Set For Re-election Donors". The New York Times.
  31. ^ Chase Davis (2011-07-14). "Obama's California Fundraisers: How Much Money Exactly?". Huffingtonpost.com. Retrieved 2011-09-13.
  32. ^ http://abcnews.go.com/blogs/politics/2012/05/obama-easily-switches-into-campaign-mode-for-fundraisers/
  33. ^ "Obama takes 2012 fundraising lead with $86M". CBS News.
  34. ^ http://www.usatoday.com/news/politics/story/2012-02-15/presidential-fundraising-Obama-GOP/53106898/1
  35. ^ Ben Smith and Maggie Haberman (2011-05-09). "Gay donors fuel President Obama's 2012 campaign". Politico.Com. Retrieved 2011-09-13.
  36. ^ http://www.fec.gov/disclosurep/pnational.do
  37. ^ http://www.csmonitor.com/USA/Elections/President/2012/0511/Gay-marriage-Clooney-fundraiser-a-hint-of-coming-Obama-money-boom-video
  38. ^ "Election 2012: Generic Presidential Ballot". Rasmussenreports.com. 2011-09-06. Retrieved 2011-09-13.
  39. ^ Publications (2011-03-23). "Obama Tests Well at Start of Reelection Run | Pew Research Center for the People and the Press". People-press.org. Retrieved 2012-04-12.
  40. ^ "2012: Obama runs ahead in generic Pew poll". The Washington Post. March 23, 2011.
  41. ^ "2012: Battleground Poll: GOP president's race takes toll, Obama inches up". Politico. February 27, 2012.
  42. ^ "General Election: Romney v Obama". Real Clear Politics RCP Average (3/24-4/13). April 13, 2012.

External links

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