Postum: Difference between revisions
remove info about Ersatz - it's just one of many others that can be found on Coffee substitute |
Did not taste like coffee (edited with ProveIt) |
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[[File:Postum Advertisement 1910.jpg|thumb|Advertisement from 1910]] |
[[File:Postum Advertisement 1910.jpg|thumb|Advertisement from 1910]] |
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'''Postum''' was a powdered [[roasted grain beverage]] sold by the [[Kraft Foods]] company as a [[coffee substitute]]. The [[caffeine]]-free beverage mix was created by Postum Cereal Company founder [[C. W. Post]] in 1895 and produced and marketed by |
'''Postum''' was a powdered [[roasted grain beverage]] sold by the [[Kraft Foods]] company as a [[coffee substitute]]. The [[caffeine]]-free beverage mix was created by [[Post Cereals|Postum Cereal Company]] founder [[C. W. Post]] in 1895 and produced and marketed by Postum Cereal Company as a healthful alternative to coffee. (The Postum Cereal Company eventually became General Foods, which was bought by Kraft Foods.) Post was a student of [[John Harvey Kellogg]], who believed [[caffeine]] to be unhealthy. Postum was made from [[wheat bran]], [[wheat]], [[molasses]], and [[maltodextrin]] from corn. It was discontinued in 2007.<ref>{{cite web | author=Sara Israelsen-Hartley | title=Fans in withdrawal from coffee substitute Postum | url=http://www.deseretnews.com/article/1,5143,695240438,00.html | archiveurl=http://web.archive.org/web/20080104113549/http://www.deseretnews.com/article/1,5143,695240438,00.html | archivedate=2008-01-04 | work=Deseret Morning News | date=1 January 2008| accessdate=2010-03-02}}</ref><ref>{{cite news | author=Taashi Rowe | title=Goodbye to Postum | url=http://news.adventist.org/2008/01/goobye-to-postum.html | work=Adventist News | date=22 January 2008| accessdate=2010-03-02}}</ref> |
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Postum enjoyed an enormous rise in sales and popularity in the U.S. during [[World War II]] as coffee became heavily [[Food rationing#United States|rationed]] and people searched for a replacement.<ref>{{ cite book |title=Uncommon Grounds: The History of Coffee and How It Transformed Our World |author=Mark Pendergrast |publisher=Basic Books |year=2000 |page=223}}</ref> |
Although the Postum Cereal Company explicitly stated in its advertising that Postum did not taste like coffee and was not a coffee substitute,<ref name="life1942112373">{{cite news | url=http://books.google.com/books?id=IkAEAAAAMBAJ&lpg=PA2&pg=PA73#v=onepage&q&f=true | title="Now, how did I ever get that idea?" (advertisement) | work=Life | date=1942-11-23 | accessdate=November 22, 2011 | pages=73}}</ref> the drink enjoyed an enormous rise in sales and popularity in the U.S. during [[World War II]] as coffee became heavily [[Food rationing#United States|rationed]] and people searched for a replacement.<ref>{{ cite book |title=Uncommon Grounds: The History of Coffee and How It Transformed Our World |author=Mark Pendergrast |publisher=Basic Books |year=2000 |page=223}}</ref> |
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Before being discontinued in October 2007, it was sold in the U.S. and Canada. The 8 oz. (226 g) glass jar contained about 75 [[Teaspoon (volume)|teaspoon]] servings. This 10‑calorie beverage was caffeine free, fat free, [[trans-fat]] free, sodium free, and [[kosher]]. In addition to the original flavor, there was also a coffee-flavored version. |
Before being discontinued in October 2007, it was sold in the U.S. and Canada. The 8 oz. (226 g) glass jar contained about 75 [[Teaspoon (volume)|teaspoon]] servings. This 10‑calorie beverage was caffeine free, fat free, [[trans-fat]] free, sodium free, and [[kosher]]. In addition to the original flavor, there was also a coffee-flavored version. Since its discontinuance, a number of replica recipes for Postum have circulated across the Internet.<ref>[http://www.cooks.com/rec/view/0,1630,149185-250198,00.html Cooks.com - Recipe - Homemade "Postum"]</ref> |
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In the wake of its discontinuance, a number of replica recipes for Postum have circulated across the Internet.<ref>[http://www.cooks.com/rec/view/0,1630,149185-250198,00.html Cooks.com - Recipe - Homemade "Postum"]</ref> |
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Postum was sometimes marketed by an invisible cartoon [[ghost]] named Mister Coffee Nerves, who would appear in situations wherein people were shown in uncomfortable life-situations (e.g., [[irritability]], [[sleep deprivation|lack of sleep]], [[Fatigue (medical)|lack of athletic prowess]]) due to their use of coffee and its negative effects. These cartoons always ended with the afflicted people switching to Postum and Mister Coffee Nerves running away until the next cartoon.<ref>{{cite web | author=James Lileks | title=The Adventures of Mr. Coffee Nerves | url=http://www.lileks.com/comics/coffeenerves/index.html | publisher=Lileks.com | date= | accessdate=2008-03-01}}</ref> |
Postum was sometimes marketed by an invisible cartoon [[ghost]] named Mister Coffee Nerves, who would appear in situations wherein people were shown in uncomfortable life-situations (e.g., [[irritability]], [[sleep deprivation|lack of sleep]], [[Fatigue (medical)|lack of athletic prowess]]) due to their use of coffee and its negative effects. These cartoons always ended with the afflicted people switching to Postum and Mister Coffee Nerves running away until the next cartoon.<ref>{{cite web | author=James Lileks | title=The Adventures of Mr. Coffee Nerves | url=http://www.lileks.com/comics/coffeenerves/index.html | publisher=Lileks.com | date= | accessdate=2008-03-01}}</ref> |
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Revision as of 03:09, 23 November 2011
Postum was a powdered roasted grain beverage sold by the Kraft Foods company as a coffee substitute. The caffeine-free beverage mix was created by Postum Cereal Company founder C. W. Post in 1895 and produced and marketed by Postum Cereal Company as a healthful alternative to coffee. (The Postum Cereal Company eventually became General Foods, which was bought by Kraft Foods.) Post was a student of John Harvey Kellogg, who believed caffeine to be unhealthy. Postum was made from wheat bran, wheat, molasses, and maltodextrin from corn. It was discontinued in 2007.[1][2]
Although the Postum Cereal Company explicitly stated in its advertising that Postum did not taste like coffee and was not a coffee substitute,[3] the drink enjoyed an enormous rise in sales and popularity in the U.S. during World War II as coffee became heavily rationed and people searched for a replacement.[4]
Before being discontinued in October 2007, it was sold in the U.S. and Canada. The 8 oz. (226 g) glass jar contained about 75 teaspoon servings. This 10‑calorie beverage was caffeine free, fat free, trans-fat free, sodium free, and kosher. In addition to the original flavor, there was also a coffee-flavored version. Since its discontinuance, a number of replica recipes for Postum have circulated across the Internet.[5]
Postum was sometimes marketed by an invisible cartoon ghost named Mister Coffee Nerves, who would appear in situations wherein people were shown in uncomfortable life-situations (e.g., irritability, lack of sleep, lack of athletic prowess) due to their use of coffee and its negative effects. These cartoons always ended with the afflicted people switching to Postum and Mister Coffee Nerves running away until the next cartoon.[6]
It was also a sponsor for the radio shows Lum and Abner, Beulah and The Aldrich Family, and for the radio version of Father Knows Best.
Postum was popular among members of The Church of Jesus Christ of Latter-day Saints and was part of Mormon culture for many years because they abstain from coffee due to their religious beliefs.[7][8]
Since 1945, Postum was a U.S. code name for polonium-210, used in the Urchin style nuclear weapon initiators.
See also
References
- ^ Sara Israelsen-Hartley (1 January 2008). "Fans in withdrawal from coffee substitute Postum". Deseret Morning News. Archived from the original on 2008-01-04. Retrieved 2010-03-02.
- ^ Taashi Rowe (22 January 2008). "Goodbye to Postum". Adventist News. Retrieved 2010-03-02.
- ^ ""Now, how did I ever get that idea?" (advertisement)". Life. 1942-11-23. p. 73. Retrieved November 22, 2011.
- ^ Mark Pendergrast (2000). Uncommon Grounds: The History of Coffee and How It Transformed Our World. Basic Books. p. 223.
- ^ Cooks.com - Recipe - Homemade "Postum"
- ^ James Lileks. "The Adventures of Mr. Coffee Nerves". Lileks.com. Retrieved 2008-03-01.
- ^ Stephenson, Kathy. "Mormons mourn Postum's passing". Salt Lake City Tribune. Retrieved 2009-12-04. (reprinted at religionnewsblog.com)
- ^ "Goodbye to Postum". Adventist News Network. Retrieved 2009-12-24.
